Ice Dice Credit Kobe Bryant’s Iconic Sport, Reveals Actual Motive Behind Beginning BIG3 League

Some might have said him a tricky individual to take care of, Kobe Bryant was nonetheless an undoubted inspiration for a lot of. Seems, his influence was not restricted to aspiring athletes. Ice Dice just lately revealed how the LA Lakers icon impressed the genesis of his Big3 league. The three on 3 basketball league was based by the 55-year-old rapper and his associate, leisure govt Jeff Kwatinetz. The league has stayed fairly common for its format and touchdown common names. However how did Ice Dice land the thought of involving retired NBA stars in his league? 

It was all 5x NBA champ Kobe Bryant and his final recreation proficiency. Showing on ‘The OGs’ podcast, the rapper revealed he was all the time a fan of 3-on-3 basketball. Watching a number of small scale 3×3 tournaments, O’Shea Jackson questioned if he might take this to a professional degree. He then mentioned the thought together with his associate Kwatinetz, which bought the 2 growing concepts across the idea. 

“But what kicked us over the top was Kobe scoring 60 points in his last game. Now, we was like, if a dude can score 60 points in his last game, he got so much game left,” he mentioned on the podcast.

And thus got here the thought for a platform the place the retired NBA stars might show the sport left in them at an expert degree. However nonetheless, there have been a number of discussions that went into conceptualizing the concepts for the league. As said by Ice Dice, the entire of 2016 was about dialogue on the league’s visualization and guidelines.

“So we spent 2016 calibrating the idea, and then we start talking, you know, the real OGs… Iceman, Clyde Drexler, Doctor J, is this a good idea? Would you be a part of this? Gary Payton, Chauncey Billups, Jermaine O’Neal, Bonzi Wells. You know, we talking to all,” Ice Dice recalled.

After getting a nod of approval from the above talked about stars, Jackson and Kwatinetz launched the league in 2017. Notably, Kenyon Martin grew to become the primary NBA star to signal for Big3 — a transfer that Ice Dice believes constructed the credibility of the league. “Been rolling ever since… We got the best professional three on three basketball league in the world…” he claimed. 

How has the Big3 been doing just lately?

As per the reviews, the sixth season of the league in 2023 witnessed greater viewership. In accordance with information supplied by the league itself, the week one viewership averaged 483,000 on June 25, 2023, whereas week two averaged 501,000.

By the fourth week of sixth season, the league recorded a 0.31 score and 600,000 common viewership. As said by ‘Sportcal’, this was a 46 p.c rise from the 412,000 viewers and 0.26 score in the identical weekend time slot in 2022. “We’re thrilled to see this continued interest and growth as we start season six. It’s a testament to the highly competitive and entertaining product we put on the court each week…,” Ice Dice mentioned again then.

“Our fans have been eager to get back to experiencing the Big3 in person. Their energy and excitement have been palpable in each city so far,” league co-founder Jeff added. Notably, the Big3’s seventh season commenced final weekend itself, however can it surpass final 12 months’s viewership file?

Keep tuned for extra such updates. And to observe what Shaq’s ex-agent, Leonard Armato, needed to say concerning the advertising and marketing genius, watch this video.