IHG Indicators First Vignette Assortment Resort in Almaty, Kazakhstan

Darkish/Gentle Mode
(11/07/24)
 IHG has signed a franchise settlement with Meliora, a part of Hayat
Development, for the primary Vignette Assortment
resort in Almaty, Kazakhstan.

Anticipated to open within the first half of 2027, the
95-room Vignette Assortment resort will type a part of the Meliora mixed-used growth, constructed
by Hayat Development.

The brand new growth can be situated on the principle highway across the metropolis centre, with direct
connection to and from airport and key points of interest together with Kok
Tobe Park, a preferred recreation space with panoramic views of
Almaty.

“We are excited to be
growing our partnership with IHG Hotels & Resorts with the signing
of the first Vignette Collection in Kazakhstan,” stated Murat Kassanov, Chairman of Hayat Development
Group and Kassanov Resort Administration, which is the working
firm of InterContinental Istanbul. “IHG has been a
great partner with InterContinental Istanbul, and we believe its
Vignette Collection brand fits perfectly with our vision for our Meliora development. We look forward to debuting the brand and
providing the next generation of luxury and lifestyle travellers
with one-of-a-kind unforgettable luxury experiences once we open
our doors in early 2027.”

The property will develop into IHG’s second luxurious and
way of life resort in Kazakhstan, becoming a member of InterContinental Almaty.

Services on the Vignette Assortment resort will
embrace a restaurant
and bar, in addition to a spa
and fitness center.

“We are
delighted to grow our long-standing partnership with Mr. Kassanov
and bring the first Vignette Collection property to Kazakhstan.
Almaty is the country’s cultural centre and the perfect location
for our Vignette Collection brand – bringing inspiration from its
surroundings, history and architecture, said Willemijn Geels, Vice
President, Development, Europe, IHG. “The signing of the Vignette Collection in Almaty
takes our signed and open properties to more than ten in the
country. It reflects the growing momentum of conversion deals we
continue to see across Europe, as more owners look to retain their
distinctive hotel identity, while benefitting from IHG’s global
scale, luxury & lifestyle expertise, and powerful IHG One Rewards
loyalty programme – something Vignette Collection offers
perfectly.”

The Vignette Assortment model launched in 2021 and
there are actually 12 Vignette Assortment motels open around the globe
with an extra 23 within the pipeline. IHG is concentrating on the model to develop globally to greater than 100 properties inside 10
years.

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