The Inexperienced Social gathering’s new emblem is an emoji.
The federal occasion unveiled its new model, a inexperienced dot, on Tuesday on Parliament Hill, probably weeks earlier than a snap federal election.
“The great thing about this logo is that it is easily reproducible … It is also an emoji, quite frankly,” Inexperienced Social gathering co-leader Jonathan Pedneault mentioned at a information convention.
“So it is something that is highly versatile.”
Pedneault added that he hoped the occasion’s grassroots members may simply reproduce the emblem.
“We want this logo to be representative. But also, we want people to feel some ownership towards it,” Pedneault informed reporters. “And there’s no better way for that to happen than making it easy for people to reproduce.”
For longtime chief Elizabeth Could, the emblem centres on the occasion’s core environmental rules.
“It’s a statement around the things that really matter. Yes, a round dot — the planet … yes, a circular economy,” she mentioned.
“What have we committed ourselves to for generations as a country but a rip-and-strip economy where raw resources get shipped out?”
Co-leaders Elizabeth Could and Jonathan Pedneault, talking on Tuesday from Parliament Hill, mentioned the method to vary the Inexperienced Social gathering’s emblem has been underway for a couple of 12 months and a half.
Could mentioned the final time the occasion rebranded was 25 years in the past. It comes after a tumultuous interval for the Greens.
The recognition of the Greens peaked in 2019, profitable three seats within the Home of Commons. With a brand new chief, Annamie Paul, the occasion hoped to chart a brand new future.
Nevertheless, the ground crossing of one in all their MPs to the Liberals, inside politics and an try and dump their chief within the lead as much as the 2021 election marked a low level for the occasion.
“For me, this is a bit of wind in my sails,” mentioned the occasion’s Ontario MP, Mike Morrice. “With a strong and refreshed brand, with strong leadership, this is what allows me to continue strongly advocate in my community.”
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