Mount appealed to these within the crowd who might already be assured of their enterprise, suggesting they too are weak about issues they’re not keen to share. Everyone seems to be weak about one thing and accepting that, Mount concludes, can result in advertising success.
“Did you know that 86 percent of consumers believe that authenticity is the key factor when choosing a brand to support,” Mount stated, referencing a McKinsey research. “That 90 percent of millennials cite authenticity as the number one factor in who they follow?”
Mount performed two totally different social posts, one being a high-end social media manufacturing for a trend model and an natural, manually edited Reel from a girl sharing how she altered and dyed a gown she wanted for a marriage. The primary had spectacular viewer stats, however they had been confirmed paltry towards the second’s statistics. His take is that promoting budgets don’t at all times equate to marketing campaign success. What issues is the particular person in entrance of the digital camera.
“If you are showing up in the online space being anyone other than who you authentically are, you have already lost,” he stated. “At the end of the day, social is not a venue to sell; it is a venue to connect.”
Mount reminded the group that nobody is trying up your web site; they’re taking a look at you thru the lens of Google. Meaning each occasion of your on-line persona — the previous actual property group pages, earlier brokerage biographies, lagging social accounts and headshots with dangerous haircuts — are all there for the patron’s judgment.
“Google is the epicenter of your ecosystem,” he stated. “Instagram and LinkedIn are highly searchable and indexable. If your Instagram looks like trash, the consumer perceives your business as trash. That’s a fact.”
Mount does work for Ryan Serhant, whose web site has a profile of him, about which Mount stated, “I can’t control.”
