- Nvidia CEO Jensen Huang has been noticed carrying black leather-based jackets that price 1000’s of {dollars}. It’s a style alternative impressed by his spouse and daughter that he’s continued for no less than 20 years now. Some individuals have tried to say the price of his jackets correlates to Nvidia efficiency, however it’s not confirmed.
The late Steve Jobs had his black turtlenecks, Mark Zuckerberg wore his black hoodie sweatshirts, and Invoice Gates typically sported a sweater over a collared shirt. These billionaires stored their kinds comparatively easy and seemingly budget-friendly. However one tech titan has offered a extra trendy—and generally flashier—look.
Nvidia CEO Jensen Huang is almost at all times seen sporting a black leather-based jacket. And these aren’t low-cost fake clothes. Lots of the leather-based jackets in his wardrobe price a number of thousand {dollars} a pop—and he hasn’t shied away from how his style decisions have surrounded his id.
“You may know me better as ‘the guy in the leather jacket who repeats things three times,’” Huang wrote when he hosted a Reddit AMA in 2016. It really is his signature look, and one he proudly wore on the duvet of Time in 2021 when he was one among its males of the 12 months.
Trend specialists confirmed to Fortune that Huang typically wears luxurious menswear model Tom Ford, the place some jackets price greater than $10,000 a bit. For instance, Huang gave the impression to be sporting a biker-style black leather-based jacket by Tom Ford at Nvidia’s GTC 2025 keynote speech.
Trend specialists have had differing views on precisely which Tom Ford jacket he was carrying, however the potential kinds vary from roughly $5,000 to $7,000. And in final 12 months’s keynote tackle, Huang was believed to be carrying a lizard-embossed Tom Ford jacket that price nearly $9,000. However that’s only a drop within the bucket for Huang, contemplating his internet price is $104 billion and Nvidia’s market cap is nearing $3 trillion.
“It’s not his first rodeo. He wears a lot of Tom Ford. They’re all expensive,” Reginald Ferguson, proprietor and founding father of menswear style consultancy New York Trend Geek, advised Fortune. “He’s found his lane and he’s sticking to it. I doubt he has a motorcycle outside. The black jackets go well with his gray hair.”
Why Jensen Huang wears a black leather-based jacket
Huang additionally admitted final 12 months in an interview with HP his style decisions didn’t come from his personal inspiration. “I’m happy that my wife and my daughter dress me,” Huang mentioned, including he doesn’t wish to put on a watch—not like a few of his millionaire and billionaire friends—as a result of he prefers to dwell within the second. A spokesperson for Huang beforehand advised The New York Instances Huang had been carrying black leather-based jackets “for at least 20 years.”
Though black leather-based jackets could be a wardrobe staple piece, Huang isn’t afraid to have slightly enjoyable together with his style decisions. He’s additionally lately been noticed in “bolder, more sophisticated designs” like crocodile- or lizard-embossed leather-based jackets, Veronica Zhai, proprietor of New York-based luxurious sustainable style model Zhai, advised Fortune. Nonetheless, Huang opts for extra understated kinds from Dunhill in culturally conservative settings like Taiwan, she added.
Some social media customers have tried to attract a correlation between the worth of Huang’s leather-based jackets and Nvidia’s inventory efficiency, however it’s a troublesome development to show.
“Jensen Huang’s leather jacket price during CES: $8,990. NVIDIA stock price during CES 2025: $149.43. Jensen Huang’s leather jacket price during GTC 2025: $6,990 #NVIDIA stock price during GTC 2025: $115.43,” one person posted on Tuesday. “Stock down 23%, jacket down 23%. Coincidence? I don’t think so.”
Nvidia declined to remark about Huang’s style decisions and whether or not there’s a correlation between the price of his jackets and Nvidia’s inventory efficiency.
Why tech executives create signature appears to be like
Executives of main firms like Nvidia, Apple, and Microsoft are busy, so making a signature look can assist with determination fatigue, Zhai mentioned.
Carrying all black or the identical piece makes decision-making simpler, she mentioned, including that having a constant signature model turns into an extension of the manager’s private model.
“We see them stepping outside their comfort zones—Jeff Bezos being a prime example,” Zhai mentioned. “Even Zuckerberg is evolving his image, shifting from a nerdy, ‘do-good’ persona to a cooler look.”
Though many tech executives don’t have a signature look, Ferguson mentioned, Jobs picked his Issey Miyake black mocknecks as a result of he was making a uniform and didn’t need to suppose a lot about what he wore. Ferguson known as Zuckerberg’s alternative to only put on black hoodies “lazy,” however that he’s “evolved [and] definitely has a stylist now.”
Total, a tech govt’s alternative about their clothes makes an announcement.
“It’s the revenge of the nerds,” Ferguson mentioned. “They’re trying to be fly.”
This story was initially featured on Fortune.com
