The race to lure hungry diners into fast-food eating places has a brand new contestant.
Jimmy John’s is the most recent chain to unveil a price meal combo, saying the “$10 Total Package Meal” on Monday. The deal will embody an 8-inch sandwich, bag of Jimmy Chips, alternative of dessert from cookies and brownies, and a regular-sized drink.
“We know there are a lot of value offerings on the market, but with the introduction of the $10 Total Package meal, our guests don’t have to choose between price and quality,” Jimmy John’s vp of brand name expertise, Jeff Cobb, mentioned in an announcement.
Quick-food chains have been slashing costs all summer time to win again prospects who’ve grown annoyed with rising costs. This yr has seen loads of claims of “McFlation,” which adopted stories of about $8 hen sandwiches and $18 Huge Mac meals. (McDonald’s CEO Joe Erlinger addressed that final month, issuing a public letter to counter what he referred to as the “viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates.”)
McDonald’s, since June, has supplied a $5 meal at most places nationwide and has prolonged its availability till a minimum of the tip of this month. Wendy’s and Burger King, together with a number of different chains, in the meantime have supplied offers of their very own.
Final week, McDonald’s, the chief in fast-food gross sales, reported its same-store gross sales fell for the primary time since 2020.
