The homeowners of Kantar Group, the worldwide market analysis agency, are to discover a £5bn-plus sale of the division which provides intently watched information on the efficiency of Britain’s supermarkets.
Sky Information has learnt that Kantar’s Worldpanel arm could possibly be put up on the market later this yr.
The transfer, which has but to be formally authorised by Bain Capital and WPP Group, Kantar’s homeowners, would depart the corporate as a pureplay model technique consultancy.
Kantar Worldpanel is within the course of of mixing with Numerator, a US-based enterprise which was acquired in 2021.
Collectively, the enlarged enterprise gives information representing 5 billion customers globally.
Learn extra from Cash:
Two-way shootout looms for WH Smith excessive road chain
Soccer chiefs in secret summit to revive landmark monetary deal
Banking sources stated on Sunday night time that the Worldpanel enterprise may fetch effectively over £5bn in a sale.
That would depart the Kantar model technique enterprise to be listed or bought individually, in keeping with the sources.
Alternatively, Bain Capital and WPP may elect to drift the complete group as a substitute of pursuing the Worldpanel sale.
Bankers have but to be appointed to deal with any public sale.
A sale at a bumper valuation would ship a uncommon piece of fine information to WPP, which has seen its shares hammered amid doubts about its technique in a advertising providers trade more and more vulnerable to disruption by advances in synthetic intelligence.
Kantar and Bain Capital have been contacted for remark.
The put up Kantar homeowners plot £5bn sale of Worldpanel information division | Cash Information appeared first on World On-line.
