The corporate is reshuffling its product line in a bid to differentiate between instruments that may help with analysis on listings and larger-scale efforts that rely upon Land id’s mapping know-how.
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Actual property advertising and marketing companies firm Land id is shuffling its product choices to extra clearly outline how brokers and brokerages can leverage its mapping know-how and property knowledge, Inman has discovered completely.
The corporate has reorganized its product strains below new Land Id and Land id Professional classes in a bid to differentiate between instruments that may help actual property professionals with analysis on particular person listings, and larger-scale advertising and marketing efforts that require Land id’s mapping know-how, executives stated.
“We wanted to eliminate any confusion by ensuring that our brand name directly communicates what we do — empowering real estate professionals with precise, property-centric data,” Land id Chief Design Officer Edwin Tofslie stated in an announcement. “By naming our products Land id and Land id Pro, we’re not just clarifying our product lineup, we’re also affirming our commitment to catering to the spectrum of needs within the real estate industry.”
Land id is a map-based resolution for a variety of property data that can be utilized to establish water sources and plot boundaries, enhance farm and ranch administration or digitize timber operations, amongst different use instances.
A fundamental Land id account supplies customers with nationwide land insights and analysis instruments whereas Land id Professional “includes everything in Land id, plus the ability to create and share three property maps,” the corporate stated. There may be an “unlimited” choice for the Professional account, which incorporates “unlimited map creation and sharing.”
Utilizing layering instruments, iconography, topographic shading and different visible belongings, the product empowers customers to make higher selections for shoppers. It’s excellent for buyers, appraisers, business land customers, builders and out-of-town consumers in addition to itemizing brokers and entrepreneurs in search of to boost web site content material, digital CMAs and different presentation instruments.
Inman reviewed Map id earlier this yr, likening it to TopHap, which is now a accomplice with Transfer.com’s Realtor.com. Land id works with a variety of land companies firms, farm brokerages, agriculture enterprises and non-profits, equivalent to USAgriculture, AG Alternate, US Military Corp of Engineers, Ridgewoood Timber Firm and a spread of nationwide actual property brokerages.
“Any agent who wants to provide more value than a competitor or who aspires to work with homebuilders can benefit from this application. It renders extensive data visualizations quickly, offers a low learning curve and provides a number of useful marketing presentation features,” the evaluation said.
Info on land is an typically ignored asset to homebuying and itemizing advertising and marketing, particularly if shopping for close to unimproved property, in rural markets or in locations which are quickly rising. Environmental dangers, underground issues, parcel boundaries and zoning are all highly effective drivers of dwelling worth however under-considered by dwelling consumers and brokers when finalizing a purchase order.
Curtis Williams, land funding skilled with Nationwide Land Realty, mentioned land gross sales ways in a 2022 Inman report, particularly referencing how rising applied sciences can help brokers in these efforts.
“Listing a large land tract is more complicated than just listing a home. Creating listings incorporating dynamic data that allows the agent or buyer to combine information to discover the right property is nirvana,” Williams wrote. “For example, allowing the user to pull up a listing and superimpose flood data, tide data, weather trends, soil and crop data means an agent can extend tools to the buyer.”
