Learn the way NYC agent Maggie Kent leverages her sense of professionalism to develop the next degree of consumer belief and the way she has developed resilience to navigate the ever-changing world of actual property.
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Prime producer and star negotiator Maggie Kent has made a reputation for herself as a featured agent on HGTV’s hit Promoting New York for seven seasons and a featured actual property professional in publications together with The Wall Avenue Journal and The New York Occasions.
Kent’s household actual property agency gained quite a few awards in Canada, providing boots-up market perception, expertise and consumer service experience, mixed along with her personal background within the arts, her artistic sensibility and her advertising savvy.
Learn the way she leverages her sense of professionalism to develop the next degree of consumer belief and the way she has developed resilience to navigate the ever-changing world of actual property.
Identify: Maggie Kent
Title: Affiliate dealer at CORE, gross sales crew at Eastlight Condominiums
Expertise: 20 years
Location: New York
Brokerage: CORE Group Advertising
Gross sales quantity: $850 million profession gross sales
What would you inform a brand new agent earlier than they begin out within the enterprise?
Actual property could be a very emotionally rewarding and profitable profession, however too many individuals enter into it considering it doesn’t take a lot work to get began. The times of actual property present as a facet hustle are lengthy gone, and it’s essential for brand spanking new brokers to acknowledge that actual property is a full-time job and that these first years are essential.
From constructing your clientele to getting listings to working with sellers, this stuff take time, power, effort and technique.
Discover an excellent mentor who can information you thru as you construct your profession, keep updated on market tendencies and pricing, and by no means be afraid to ask questions.
What do purchasers must know earlier than they start an actual property transaction?
Being real looking in regards to the monetary necessities is paramount. For patrons, acquiring pre-approval for a mortgage is a vital first step. This not solely offers a transparent image of what they will afford but in addition strengthens their place when making provides.
It’s essential for purchasers to account for extra prices past the acquisition value of the property. This consists of closing prices, property taxes, insurance coverage, upkeep and any potential renovation bills. Consumers also needs to contemplate the prices related to transferring and establishing their new residence.
Maybe most significantly, patrons and sellers must know that whereas it’s essential to be ready financially, it’s equally essential to be ready mentally. Actual property transactions will be emotionally charged and aggravating — there could also be challenges and delays, so keep a level-headed method all through the method.
Having a help system, whether or not it’s mates, household or, after all, an excellent actual property agent, may also help handle the emotional facets of the transaction.
What do too few brokers know that will make their lives simpler?
Reasonable pricing — and remaining assured in your pricing — is vital to a profitable enterprise. I used to be engaged on a brand new growth in NYC in 2019; we priced every part in line with market comps and felt assured in our alternative.
Then COVID hit and the market went haywire. Whereas different tasks had been providing excessive concessions for property, we remained steadfast in our pricing, providing no concessions, and had been nonetheless capable of promote the constructing out throughout COVID.
The identical is true for my present challenge at Eastlight in Manhattan’s Kips Bay. We’ve seen vital success with the challenge, and real looking pricing primarily based on market projections is core to that success.
What’s the one factor everybody needs to be doing to make their life and enterprise higher?
Work-life stability. Our work tends to take over since we’re unbiased contractors — you eat what you kill. As such, burnout is widespread in our business, so planning and blocking out time to relaxation, recharge, and spend time with household and mates will show you how to keep your sanity. In consequence, you’ll be extra environment friendly and construct a longer-lasting, sustainable enterprise.
Should you might do something apart from actual property, what wouldn’t it be?
I might be a health care provider, particularly with Docs With out Borders. It turns into clearer and clearer to me as I progress by my life that well being is crucial side of each dwelling factor. If I actually had the capability to be a health care provider, I might love to assist somebody heal. I can’t consider something extra noble or essential than that.
