There may be a great deal of function overlap between the Lofty and Firepoint, with each offering the market web site creation and content material administration, AI assistants and lead technology and oversight. Nevertheless, Lofty ventures into transaction administration, omnichannel lead-gen and as of not too long ago, property administration.
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Actual property CRM firm Firepoint has been acquired by Lofty.
An Aug. 7 press launch introduced the deal with out detailing phrases.
“Firepoint CEO Dave Crumby sought a top industry partner to help transition his customers to a new platform. Specifically, an innovative end-to-end platform, purpose-built for today’s real estate professionals,” the discharge said.
There may be a great deal of function overlap between Lofty and Firepoint, with each offering the market web site creation and content material administration, AI assistants and lead technology and oversight. Nevertheless, Lofty ventures into transaction administration, omnichannel lead-gen and as of not too long ago, property administration.
Joe Chen is Lofty’s CEO and stated the deal was partially about persevering with to make expertise “a cornerstone” to agent and brokerage success.
“From our inception, we have been committed to both innovative technology and serving the needs of real estate professionals,” Chen stated. “Relying on our platform, today’s hard-working agents are empowered to more easily overcome market challenges and effectively grow their business. We happily welcome Firepoint customers to our community.”
The discharge stated that Firepoint prospects can be instantly in a position to transfer accounts to Lofty at no further price.
“Our customers have always been our number one priority and as we close the chapter on Firepoint, we are confident the capable and dedicated team at Lofty will take good care of our agents,” stated Dave Crumbly, Firepoint’s CEO, within the launch. “We are grateful to the team for generously welcoming our agents into the Lofty family and keeping their needs top of mind.”
Lofty launched in 2016 primarily as a CRM, then generally known as Chime, providing an array of advertising and marketing instruments, enterprise acquisition options and different types of transaction assist. It made a number of strategic partnerships alongside the best way to scale in areas the place shoppers wanted further perception and continued to develop alongside its trade colleagues, like Lone Wolf, Inside Actual Property and Comply with Up Boss. Initially focusing on brokers and particular person brokerages, Lofty delivered an enterprise resolution in 2022 to assist keep in stride with the market.
It additionally has a customer-facing cell utility, Intently. The corporate can be the main third-party expertise companion of fast-growing Actual.
Agent-created Firepoint was reviewed by Inman in 2019, incomes 4 stars for its up to date web site designs and lead exercise monitoring, amongst different options.
