Actual property software program firm Lofty is placing its appreciable improvement assets into the residence market with the discharge of LoftyWorks.
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Actual property software program firm Lofty is placing its appreciable improvement assets to work within the residence market with the discharge of LoftyWorks, a multi-faceted rental property advertising and administration utility.
The software program is being unveiled July 30 at Inman Join Las Vegas, the market’s premier in-person convergence of actual property and expertise. The corporate mentioned the brand new product is built-in into the Lofty platform to make adoption just about seamless for these brokerages that work with buyers and prolong operations into property administration.
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“LoftyWorks is designed to help residential real estate agents, property managers, and landlords simplify and automate the process of property management and generate new revenue opportunities spanning both rental and purchase businesses,” the corporate said.
The software program’s intent is to make it straightforward for brokers to step into working with renters and to scale up work with buyers and landlords additionally seeking to develop their portfolios because the rental economic system continues to accrue members within the wake of the difficult patrons market.
True to Lofty’s general mannequin, LoftyWorks will likely be enhanced by synthetic intelligence capabilities to hasten workflows and ease adoption. Its connectivity to current Lofty merchandise will additional ease onboarding and consumer interplay, improve function familiarity and energy higher advertising.
LoftyWorks will allow customers to ship out there rental models to main advertising platforms comparable to Zillow, Hotpads and Trulia; display screen tenants; acquire hire, charges and funds; deploy work orders and upkeep duties; and oversee property and neighborhood monetary operations.
“Our mission is to provide the best AI-powered real estate platform and facilitate seamless collaboration for real estate professionals, helping them prosper in a tech-centric, hyper-competitive world,” mentioned Joe Chen, CEO of Lofty, in an announcement. “LoftyWorks is a natural extension of that vision and underscores our commitment to providing innovative, practical applications that drive business growth.”
Lofty will later change into out there as a stand-alone product to be used by institutional residence operators, in keeping with the corporate.
Lofty was beforehand often known as Chime, rebranding in 2023. Chime’s Vice President of Trade Improvement Stuart Sim defined that the corporate has advanced shortly past a CRM, and that the rebrand will disconnect the corporate from that slim characterization.
“We’re much more than that; we are truly a full platform,” Sim mentioned. “The evolution of where we’re going is the key, and that’s as an AI-powered tech platform, built really specifically for real estate agents, teams and brokers.”
And now, property managers.
