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Reading: Many Firms Copying Michael Saylor’s BTC Playbook Danger ‘Death Spiral’: Report – “The Defiant”
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NFTs

Many Firms Copying Michael Saylor’s BTC Playbook Danger ‘Death Spiral’: Report – “The Defiant”

Editorial Board
Editorial Board Published July 6, 2025
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Many Firms Copying Michael Saylor’s BTC Playbook Danger ‘Death Spiral’: Report – “The Defiant”
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VC agency Breed predicts that firms emulating Technique’s Bitcoin treasury will run into hazard in the course of the subsequent bear market.

Many Bitcoin treasury firms will inevitably fail, bringing the specter of systemic danger once they do, in response to enterprise capital agency Breed.

Significantly weak are companies with market values close to the worth of the BTC they maintain, Breed mentioned in a brand new report titled “The $Strategy Strategy Proliferation.”

In it, Breed argues that there are two forms of Bitcoin treasury firms: people who add BTC as an funding separate from their predominant enterprise operations, and pure-play Bitcoin treasury companies.

“Companies that simply add BTC to their balance sheets while continuing to focus on their core businesses will primarily be valued based on those core operations,” Breed mentioned. It’s the latter group that can see failures, Breed predicted.

These pure-play Bitcoin treasury companies stay and die by a metric referred to as a number of of internet asset worth, or MNAV, it mentioned. That is the worth the inventory market assigns to the corporate, exceeding that of its BTC holdings.

Bitcoin Company MNAVs chart
Bitcoin Firm MNAVs

With 597,325 BTC price about $64 billion in its treasury and a market capitalization of $107 billion, Michael Saylor’s Technique has an MNAV of about 1.7x.

Firms that replicate it elevate funds in two primary methods: by issuing debt or issuing inventory. Debt is the harmful part, Breed warns, outlining a seven-stage situation of Bitcoin treasury failure.

“The existential threat is an extended bear market that erodes the MNAV premium just as sizable debt maturities come due,” Breed mentioned.

Illustrative Death Spiral chart
Illustrative Demise Spiral

On this situation, a crypto bear market wipes out a agency’s MNAV, making it laborious to refinance debt. If a big debt maturity comes due, the agency will probably be compelled to liquidate its BTC at a loss, presumably inflicting the value of Bitcoin to drop additional. Then the cycle repeats in a dying spiral.

“New treasury companies face this risk even more acutely. Without Strategy’s scale, reputation, and passive index inflows, they will likely raise capital on tougher terms and at higher leverage ratios,” Breed famous. “In a downturn, those aggressive structures could accelerate margin calls and distressed BTC sales, amplifying downside pressure across the market.”

As extra firms undertake Saylor’s playbook, the danger of failure grows. When that occurs, stronger companies like Technique will possible purchase the distressed property at cut price costs, Breed predicts.

“Ultimately, only a select few companies will sustain a lasting MNAV premium,” the report concludes. “They will earn it through strong leadership, disciplined execution, savvy marketing, and distinctive strategies that continue to grow Bitcoin-per-share regardless of broader market fluctuations.”

TAGGED:BTCcompaniescopyingDeathDefiantMichaelplaybookreportriskSaylorsspiral
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