Shifting right into a new product class is a nervy enterprise for any firm, and the present local weather of tariff roulette solely provides one other stage of uncertainty. However Marshall, producer of iconic guitar amps and a rising portfolio of wi-fi audio system and headphones, is marching on regardless, with the launch of its first soundbar. And at $1000, the Atmos-capable Heston 120 is an formidable first entry.
“This is our most expensive product. And honestly, that’s a little bit scary,” Gustaf Rosell, Marshall’s chief product and innovation officer, tells WIRED in an interview. “But since it’s a new segment for us, we made the decision that we wanted to start at the high end. We don’t always do that, but in this case we thought it was important to make a statement—to show that we are really serious about it.
The idea of adding a soundbar to its line up is one that has been kicking around company discussions for the past five years, Rosell says, but been in production for about three of them. The result is the Heston 120, a 5.1.2-channel Atmos and DTS X soundbar, with 11 separate drivers positioned to offer a wide and high soundfield from a single box.
Tuning a product for so many channels has been a new challenge for Marshall, and it brought new expertise on board to help—even pulling in talent from the automotive industry for their multi-channel experience. “Right now we have two PhDs in house, it’s that level of competence,” Rosell provides. “We also worked really closely with Dolby to help us with some difficult measurements, to ensure that we are placing objects of sound accurately in a room.”
Nonetheless, a specific focus for the sound workforce, Rosell tells us, has been about getting the stability proper between sounding good for TV and likewise good for music—a standard problem for multi-channel audio merchandise. The Heston 120 definitely comes with loads of music choices to place it to the take a look at, together with AirPlay 2, Googlecast, and Bluetooth LE, plus Tidal and Spotify Join.
“Music playback is an area where we have been able to lean into our current expertise, and use some of the modelling from our portable speakers to ensure all of the drivers in the Heston 120 are working just as well together in a more classical stereo setup too. And if I’m to be a little bit bold, we’ve beaten everything we’ve heard from competitors. It’s one of the things I am most proud of with this product.”
Another key focus for the team was the product’s design, but not perhaps in the way that anyone familiar with Marshall products might think. While its speakers are well known for their distinct look, reminiscent of the brand’s famous amplifiers, Heston 120 dials back that approach, just a bit.
Courtesy of Marshall
“Many products in this area look pretty much the same, they’re trying to blend in, and when TVs are doing their best to hide themselves more and more, you do need to find the right tone.
“But Heston is a conscious design choice for people who want something different—we are not trying to hide. It’s a bold statement, but not as bold as we could have been. I think we’ve found a balance that feels authentic.”
