Tupperware, the maker of meals storage containers, has filed for chapter within the US.
The agency, which was based 78 years in the past, stated it was in search of approval to discover a purchaser for the enterprise as a part of makes an attempt to guard the model.
The American firm is generally identified for its “Tupperware parties”, which turned massively standard within the Sixties and 70s as folks offered its merchandise, which have been largely fabricated from plastic, to associates, household and neighbours of their house.
The historic model was additionally reportedly as soon as utilized by the late Queen.
Tupperware Manufacturers Company stated beginning chapter proceedings was the “best path forward” after exploring “numerous strategic options” to remain afloat.
Chief govt Laurie Ann Goldman stated: “Over the past a number of years, the corporate’s monetary place has been severely impacted by the difficult macroeconomic setting.
“Whether or not you’re a devoted member of our Tupperware staff, promote, prepare dinner with, or just love our Tupperware merchandise, you might be part of our Tupperware household.
“We plan to continue serving our valued customers with the high-quality products they love and trust throughout this process.”
Final yr, the troubled agency stated it was attempting to safe financing from traders because it was liable to going bust.
A celebration promoting Tupperware merchandise held in Florida in 1968. Pic: State Archive Of Florida
Based in 1946, Tupperware was developed by Earl Tupper in Massachusetts and grew quickly as an answer to lowering meals waste.
However in current occasions, it has more and more struggled to compete with rival corporations making containers that are cheaper and higher for the setting.
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Tupperware gross sales improved in the course of the early days of the COVID pandemic, however total they’ve been in regular decline since 2018.
Its merchandise presently embrace extra sustainable supplies comparable to glass and stainless-steel, whereas some are made with plastic waste.
