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Go behind the scenes with Inman’s Dani Vanderboegh to get the solutions to all of your burning questions on the latest releases. Keep tuned to Actual Tea, the intersection of actual property and actuality TV.
In one other addition to its actual property actuality TV portfolio, Netflix launched Proudly owning Manhattan on Friday, June 28, 2024. It’s primarily based on Ryan Serhant, of Million Greenback Itemizing New York fame, and the highest brokers (principally) at his 4-year-old, self-funded New York Metropolis brokerage, SERHANT.
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After a floundering performing profession, Serhant acquired into actual property 12 years in the past. He spent a decade of that point on MDLNY earlier than deciding to start out his personal brokerage.
As his brokers would be the first to let you know, Serhant has a novel understanding of social media, with 2 million Instagram followers, greater than 809,000 TikTok followers, and 170,000+ followers on X, previously Twitter, which is why Serhant created SERHANT. Studios, an in-house manufacturing firm, to assist be certain that he and his brokers have every part they should craft high-quality social media and advertising always.
When you’re not conversant in Serhant from social, you would possibly acknowledge Serhant from Million Greenback Itemizing: Ryan’s Renovation, Promote It Like Serhant, Million Greenback Itemizing New York: Ryan’s Marriage ceremony, Watch What Occurs Dwell with Andy Cohen, and even his cameo on And Simply Like That …
As an viewers, we haven’t actually seen what Ryan Serhant has been as much as since MDLNY went on pause in 2022. “On pause” is the enjoyable time period that Bravo has for eradicating somebody or one thing from the air, with the ever-mysterious opening for it to return or unpause at any time. However with Serhant’s new Netflix present, one wonders if that can come to move on this case.
Under, get caught up with Serhant in his personal phrases.
Ryan Serhant
To kick the exhibit, and presumably fill within the blanks for unfamiliar viewers on the brand new streaming platform, we’re reintroduced to Ryan Serhant.
“My name is Ryan Serhant. And I’m one of the top, if not the top, real estate broker in the world. And I do over $1 billion in sales every year. I’m a CEO and founder of SERHANT., the greatest real estate brokerage in the history of the known universe. And I never, ever exaggerate anything,” Serhant says with levity.
“After selling real estate for 12 years and being on a TV show called Million Dollar Listing New York for 10 years, like a lunatic, I decided to start my own company. We’re at about 350 agents, and it’s been about two and a half years,” he says.
SERHANT. launched in 2020, however there’s a lag between filming and when the present aired on Netflix. And in a pre-launch interview, Serhant informed Inman that the agent rely is now nearer to 600 brokers.
“Every single person told me to not start my own company. And when everyone said no, I took that as a hard yes. Now I’m competing against huge companies, majorly funded companies, with billions of dollars. And then me by myself. Right now, we are the No. 6 brokerage in New York City. But I don’t want to be sixth at anything. I want to be first,” he mentioned.
“I guess my whole life, my home and each single greenback I’ve — as a result of I’m self-funded right here — on the success of this enterprise. I stroll the plank on my own each single day. If this doesn’t work out, there isn’t any plan B for me.
“Plan B is … is … is bankruptcy,” Serhant stammers on the finish of his intro. “So it, you know, it has to work.”
Try Ryan Serhant’s official bio right here.
Meet the brokers
After getting reacquainted with Serhant, he begins to introduce us to his world of penthouses, high-priority shoppers and high expertise.
“We look for agents who are incredibly hardworking, have a great book of business. I want multimillion-dollar producers. I want the best of the best to work here. And if you can’t sell, you can’t be here,” Serhant says in Episode 1.
Get to know the massive personalities making their debuts on Season 1 of Proudly owning Manhattan under.
Jordan Damage
Crew: Serhant
Previously Ryan Serhant’s private assistant, the longest-lasting one in accordance with the bossman he now calls “Daddy Warbucks,” Jordan Damage has blossomed right into a high producer gunning for the “King of Tribeca” title.
“Some may think that I have an unfair advantage with Ryan. However, Ryan is kind of like family to me. I’ve done everything, from like his Christmas shopping, I was at his wedding, I was the first person in his office to hold Zena. I’ve been there through it all. You know, whether it’s fair or it’s unfair, it is what it is. And I put my time in, so I don’t know what to tell them,” Jordan Damage says.
“I’ve never had an assistant last as long as he did, and now he’s crushing it. Penthouses over here. Condos. Breaking records over here. Man, you must have learned from someone amazing,” Serhant says of Damage, pointing to himself.
Just a little totally different than Serhant’s relationship along with his different brokers, Serhant and Damage are gratifying to observe as they go on a purchasing spree shopping for fits collectively, work by means of actual property issues and attend occasion after occasion collectively.
Serhant seemingly typically asks Damage if he desires to return to being his assistant. Damage says no, however that there’s a quantity that might make it occur. (It’s $500,000.)
Try Jordan Damage’s official bio right here.
Jade Shenker
Crew: Serhant
Jade Shenker is SERHANT.’s first industrial agent, the driving pressure of SERHANT.’s Business Collective.
“My goal for SERHANT. is to run the best commercial division that New York has ever seen — and make it sexy,” Jade Shenker says on the present.
“SERHANT. is the most followed brokerage in the world, and it’s brilliant to be able to use that following and close deals. My goal with commercial is to bring Ryan’s residential marketing approach to the plain boring commercial industry,” she provides.
“Jade threw me a curve ball,” Serhant says on the present. “I met her, and she was like, ‘Oh, I do commercial. Most people think commercial real estate agent, they think old white guy. But commercial real estate is a $20 trillion industry. So Jade has connections and wants to get into commercial — there could be a huge opportunity there.”
Shenker retains the progressive considering coming all season lengthy. From taking dangers with advertising to throwing must-attend industrial occasions, she’s one to observe.
Learn Jade Shenker’s official bio right here.
Nile Lundgren
Crew: Lundgren
With greater than a decade of representing shoppers in New York Metropolis and past, Nile Lundgren has greater than $300 million in gross sales below his belt, in accordance with his bio.
“$20 million is my sweet spot,” Lundgren says on the present.
“Nile is an incredibly accomplished real estate shark. One day he’s in New York City selling a $30 million mansion, the next day, he’s in Abu Dhabi, riding camels with billionaires,” Ryan Serhant says.
Lundgren additionally hosts “The Broker That Never Sleeps” podcast and contributes on Fox Enterprise and Varney & Co.
Try Nile Lundgren’s official bio right here.
Genesis Suero
Crew: Lundgren
Génesis Suero is a profitable, Dominican-born tv persona and New York Metropolis property professional. She moved to the U.S. when she was 13 and have become a citizen at 21. In 2018, she was one of many first Dominican immigrants to win the Miss New York USA title and has since turn out to be a correspondent for Telemundo’s En Casa Con Telemundo.
Take a fast take a look at her Instagram (with 149,000+ followers), and also you’ll discover footage of her alongside A-list celebrities, together with Anne Hathaway, Shakira, Mark Wahlberg, Michelle Monaghan, Tom Cruise, Gerard Butler, Guillermo del Toro, Salma Hayek — the listing goes on and on — by means of her function as an leisure reporter with Telemundo.
You don’t see a ton of her on Season 1, however once you do, she brings the warmth.
Learn Genesis Suero’s official bio right here.
Tricia Lee
Crew: Tricia Lee
Earlier than leaping to SERHANT. and teaming up together with her companion, Jeffery St. Arromand, Tricia Lee offered $200 million in her solo profession. Earlier than her actual property profession, she owned and operated nail and wonder salon, Polish Bar Brooklyn.
“Through owning my nail salon, Polish Bar, I got to know every woman in Brooklyn. Over the course of those 10 years, I had 23,000 clients in my database that were probably the most powerful people in the city. And that is the foundation I used to really build my real estate business on,” Lee says.
She works on the Tricia Lee group together with her important different, Jeffrey St. Arromand. “Working with your significant other … I would never suggest it. I don’t suggest it. I do it. And I do it well.”
“Tricia Lee is the honorary mayor of Brooklyn. She’s a million-dollar producer. I could go anywhere in Brooklyn with her, and she would not only know how to sell every property, she would also know who lives there,” Ryan Serhant says.
All through the season, viewers will see Lee and group working arduous to increase into Manhattan.
She’s been a speaker on Knowledgeable Advertising with Black Enterprise Small Enterprise Expo, Tom Ferry and SERHANT.’s Promote it Like Serhant course. She’s additionally been named BK Reader’s Prime 5 Black Actual Property Brokers two years in a row.
Learn Tricia Lee’s official bio right here.
Jeffrey St. Arromand
Crew: Tricia Lee
Jeffrey St. Arromand is the enterprise companion and important different of Tricia Lee. He’s gained three Emmys as a sports activities tv producer, and he lends these storytelling chops to his actual property advertising.
With Crew Tricia Lee, he’s had a hand in promoting over $300 million in actual property, in accordance with his bio.
Crew Tricia Lee ranks within the Actual Developments Prime 250 Groups.
Learn Jeffrey St Arromand’s Official bio right here.
Chloe Tucker Caine
Crew: Chloe Tucker Caine
Rising up in Los Angeles, Tucker Caine at all times had desires of changing into a Broadway star. She performed Sophie in Mamma Mia! on Broadway and did a Broadway Nationwide Tour earlier than turning to actual property, considering it will be a facet gig.
“I thought I’d see Chloe Tucker Caine on the marquee, and it just turned out that I had bigger dreams. I wanted the whole damn skyline,” she says on the present.
“Chloe’s actually newer to the business. But even though she didn’t have that much experience in sales, you just know sometimes with people. She’s a performer,” Serhant says of the fireball agent. “She is fiercely competitive, and she has a strong personality. She does not take no for an answer — for better and for worse.”
Chloe is hungry for that subsequent step, and Ryan Serhant thinks she’s prepared for it.
Try Chloe Tucker Caine’s official bio right here.
Jessica Markowski
Crew: Bogard New York
Born and raised in New York Metropolis, Jessica Markowski was raised in Greenpoint, Brooklyn, by Polish immigrants.
She previously served as the top of communications for Screenshot, an organization based by Kim Kardashian and later offered to Snapchat in 2021.
Markowski has 227,000 Instagram followers and rising.
“People assume, like, ‘Aw, she’s just a pretty girl.’ I get that all the time. ‘She’s just a pretty face.’ ‘She’s just a social media girl; she’s just a model girl,’” Markowski says on the present. “So I work at SERHANT. because Ryan understands social media better than anybody else.”
Try Jessica Markowski’s official bio right here.
Jonathan Nørmølle
Crew: The NextGen Crew
“I mean Ryan himself said it in Downtown magazine, that I am the face of the next generation of real estate brokers, buyers and sellers. I plan on being a top-producing agent, not just at SERHANT. but in New York City. I mean the world,” Jonathan Nørmølle says on the present.
With 437,000+ Instagram followers and a background in modeling, Jonathan Nørmølle has a novel aesthetic for actual property.
“Jonathan Nørmølle is not your typical real estate agent. Now, I sleep in a suit. He rolls out of bed, and he looks like a rock star. So I took a chance on him, and I brought him into SERHANT.,” Ryan Serhant says of the younger agent on the present.
Learn Jonathan Nørmølle’s official bio right here.
Jordan March
Crew: Empire Collective
Jordan March is the managing companion of the Empire Collective Crew at SERHANT.
With 16 years of expertise, March has closed over $1 billion in gross sales and managed and educated greater than 500 brokers, in accordance with his bio.
“Jordan March is strongly committed to advancing the principles of New Urbanism to mitigate the environmental impacts of buildings. This includes implementing strategies such as energy conservation, green technology, and sustainable architectural practices to foster environmentally friendly and sustainable communities,” MEAWW.com reviews.
Learn Jordan March’s official bio right here.
Savannah Gowarty
Crew: Elevated Advisement
This new agent from North Carolina had earlier expertise with a customized homebuilder earlier than making the transfer to SERHANT. and New York Metropolis. Because the season opens, she’s swimming in leases, making an attempt to show she’s acquired the tenacity to do extra.
“New York real estate is just a completely different animal, but I came to the city because I want to build an empire,” Savvannah Gowarty says.
“My goal at SERHANT. is to work my way up and sell multimillion-dollar properties. But right now, because I’m new to New York City, I have to start with rentals,” the beginner tells viewers,” she provides. “I could have easily stayed in North Carolina, but I wanted more for myself, and I know I can make it here.”
“Savannah is one of our newest agents. She’s a Southern belle,” Ryan Serhant says in what’s most likely not an excellent Southern accent. “I saw a unique personality in her, a real hunger to survive and thrive. And so I told her that she could join our firm under what we call our Apprentice Program.”
Try Savannah Gowarty’s official bio right here.
Jessica Taylor
After finishing her enterprise and psychology research at Oxford Brookes College in England, Jessica Taylor moved to New York Metropolis in 2014.
Specializing in luxurious gross sales and new improvement, Taylor has been concerned in additional than $500 million in gross sales.
A few of her offers have been featured within the “Big Ticket” part of The New York Occasions.
Learn Jessica Taylor’s official bio right here.