When Meta launched the second era of its Ray-Ban Meta sensible glasses in late 2023, few predicted the success that lay forward for the collaboration—maybe not even Meta itself.
However now, with greater than two million gross sales underneath its belt, Meta has been in search of a technique to widen its partnership with eyewear large and Ray-Ban proprietor EssilorLuxottica and sustain the momentum. The reply it appears was staring them within the face: a collaboration with the corporate’s second largest model, Oakley.
“We launched our second generation of the Ray-Ban Meta glasses at [Meta] Connect a year and a half ago, and they’ve taken off faster than we expected,” Alex Himel, VP of wearables at Meta tells WIRED. “But they were never meant to be the one and only thing we did with EssilorLuxottica.”
“We’ve found people leaning into different active use cases with [Ray-Ban Meta]. And so Oakley, which is a brand that has represented both performance and technical innovation, felt like the most natural next step for our collaboration.”
Like Ray-Ban Meta, Oakley Meta shall be a full sensible glasses vary, with plenty of kinds to select from as the road expands. Nevertheless, it’s the favored Oakley HSTN frames (pronounced HOW-stuhn) which might be the primary to get the Meta makeover, with all the identical Meta AI performance as Ray-Ban Metas, however with improved options geared toward a efficiency market.
This features a 50 p.c longer battery life, with a completely charged pair of Oakley Meta HSTN lasting as much as eight hours of typical use in contrast with 4 hours on the Ray-Ban Meta. The Oakley Meta’s charging case additionally will get a lift, with as much as 48 hours of charging time on the go, versus 36 hours within the Ray-Ban Meta.
That’s maybe all of the extra shocking if you hear that the Oakley Meta even have the next decision digital camera, permitting you to share video in 3K video, up from full HD within the Ray-Ban Metas. This can be a right down to a brand new bodily battery plus software program enhancements, Himel says, however can Ray-Ban Meta house owners anticipate related enhancements sooner or later?
