Actual property software program firm MoxiWorks has been constructing its 150-plus member MoxiCloud community for years to assist customers clear up challenges its merchandise might not handle. The most recent to be chosen is SOCi, a robust on-line advertising answer.
At Inman Join Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation shall be banished, all of your huge questions shall be answered, and new enterprise alternatives shall be revealed. Be part of us.
Actual property software program firm MoxiWorks has chosen SOCi, a robust on-line advertising answer that works with among the enterprise world’s most acknowledged names, as the most recent in its 150+ member MoxiCloud community, in line with a July 25 press launch. The discharge describes SOCi as “the leading co-marketing cloud for multi-location enterprises.”
The digital advertising firm’s software program automates every thing from social media and show promoting to buyer surveys and product evaluations, amongst different advertising techniques. It additionally tackles on-line fame administration and website positioning technique.
“This partnership enables brokers and agents to effortlessly post real estate listings — whether they’re new listings, open houses, price reductions, or closings — directly to their social media channels,” MoxiWorks mentioned within the launch.
Whereas there are a variety of actual estate-specific corporations that deal with such wants, even MoxiWorks itself, SOCi’s benefit is that it brings case research, suggestions and enterprise intelligence from clients like Ford, Jersey Mike’s, KOA, Ace {Hardware}, Hire-A-Heart, SportClips and Marcos Pizza, amongst many others. Exterior insights will be highly effective drivers of enchancment for actual property manufacturers.
“Everyone knows how important social media is for promoting not only a real estate listing but an agent and their brand as well,” mentioned Krista Hannahs, MoxiWorks’ Senior Director of Strategic Partnerships, in an announcement. “We’re excited to have a powerhouse tool like SOCi in our MoxiCloud partner program to offer agents technology that truly simplifies their social media management, especially for large brokerages with multiple franchises and locations.”
Of particular curiosity to MoxiWorks clients could also be SOCi’s Genius Social, an AI-driven social media content material planner and assistant. Hyper-localized content material and advertising insights will be assembled into sequential posts with a centralized calendar, optimized for long-term engagement and targeted on particular zip codes or areas inside one.
Due to the deep integration, customers are assured that every one itemizing information, copy and related advertising property are pushed via to SOCi’s interface. There’s a full automation possibility for these with extra listings than time, in addition to whole handbook oversight for many who need to be extra deliberate with how messaging is disseminated.
Richard Lumsden, senior vp of enterprise improvement at SOCi, mentioned within the launch that his firm’s suite of options may also help new brokers change into market authorities, and established brokers scale “without lifting a finger.”
“This powerful partnership ensures maximum efficiency and effectiveness in social media management for brokers and agents,” Lumsden mentioned.
In March, RealReports joined MoxiCloud, and in February, it was customized app builders HomeStack.
SOCi arrange a web site on the partnership at www.meetsoci.com/moxiworks-integration. MoxiWorks is predicated in Seattle and states that it powers greater than 800 brokerages and 400,000 brokers.
