Elon Musk’s love of sci-fi has turned towards him. Or no less than it has was a copyright difficulty.
Each Musk and his firm Tesla are named in a brand new lawsuit by Alcon Leisure, a manufacturing firm for Blade Runner 2049, which alleges the movie’s imagery was utilized in promotional materials for this month’s robo-taxi occasion. Alcon claims it explicitly denied a request for permission from the corporate shortly earlier than the Cybercab was unveiled, however Musk and Tesla allegedly used the imagery anyway.
Alcon’s grievance contains accusations of copyright infringement and false endorsement, additionally naming Warner Bros. Discovery, which partnered with Tesla for the occasion. The dispute facilities round Musk’s use of a slide throughout the presentation that featured a determine in a trench coat surveying a desolate, orange-lit panorama—a picture paying homage to an iconic scene from Blade Runner 2049 that includes Ryan Gosling’s character.
“All of the Defendants participated in its creation, and in its display in the presentation at the event, from a WBDI-owned building and studio lot, on WBDI-owned video screens and otherwise using WBDI-owned technology infrastructure, operated by or in conjunction with Tesla employees, all acting in whole or in part subject to the direction and control of Musk,” the grievance reads.
NEW: The producer of “Blade Runner 2049” is suing Tesla and @elonmusk, alleging they’ve fed screenshots of the film into an A.I. and utilizing faked photographs in displays about autonomous cybercabs. pic.twitter.com/zipkoeLSaj
— Eriq Gardner ✍️ (@eriqgardner) October 21, 2024
The manufacturing firm behind ‘BLADE RUNNER 2049’ is suing Elon Musk & Tesla for allegedly feeding photographs from the film into an AI generator to create unlicensed promo photographs.
Warner Bros can also be named for facilitating the partnership.
(Supply: https://t.co/DwRGvgk75F) pic.twitter.com/H6HWjAS7PB
— DiscussingFilm (@DiscussingFilm) October 21, 2024
Musk, who has overtly expressed admiration for the Blade Runner movies, even gave the film a shout-out on the robo-taxi occasion, saying, “I love Blade Runner, but I don’t know if we want that future.”
Alcon argues that Tesla’s use of AI-generated imagery mimicking the movie’s aesthetic was an intentional transfer to bypass copyright restrictions when an emergency request to make use of precise movie imagery was denied hours earlier than the robo-taxi occasion. The lawsuit calls this a “bad-faith and malicious gambit,” accusing Musk and Tesla of exploiting the movie’s visible fashion for their very own advertising acquire.
The lawsuit claims that Alcon Leisure denied Tesla’s request for permission due to “problematic Musk” and his political and social views. Alcon can also be reportedly in talks with different automotive manufacturers for its upcoming Blade Runner 2099 TV collection and doesn’t need the movie related to Musk or his firms.
Alcon seeks unspecified damages, in addition to a ban on Tesla from distributing the disputed promotional supplies.
The lawsuit comes after comparable criticism from Alex Proyas, the director of I, Robotic, who tweeted that Musk’s new Optimus AI robotic copied the design of the AI depicted within the 2004 movie.
Hey Elon, Can I’ve my designs again please? #ElonMusk #Elon_Musk pic.twitter.com/WPgxHevr6E
— Alex Proyas (@alex_proyas) October 13, 2024
Proyas wrote, “Hey Elon, can I have my designs back please?” He has not filed any lawsuits, nevertheless.
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