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Reading: No less than 61 companies, from a finances resort chain to Trump Media, have purchased crypto to change into ‘bitcoin treasury firms’
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The Texas Reporter > Blog > Business > No less than 61 companies, from a finances resort chain to Trump Media, have purchased crypto to change into ‘bitcoin treasury firms’
Business

No less than 61 companies, from a finances resort chain to Trump Media, have purchased crypto to change into ‘bitcoin treasury firms’

Editorial Board
Editorial Board Published June 12, 2025
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No less than 61 companies, from a finances resort chain to Trump Media, have purchased crypto to change into ‘bitcoin treasury firms’
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Contents
582,000Greater than 3000%$90,000Triple digits

It’s one in every of crypto’s hottest traits: publicly traded firms shopping for bitcoin after which shopping for much more.

President Donald Trump’s media firm simply introduced a plan to lift $2.5 billion to purchase bitcoin, becoming a member of a rising variety of so-called “bitcoin treasury companies” because the world’s hottest cryptocurrency hits all-time highs.

The businesses purchase bitcoin for various causes: Some maintain it as a hedge in opposition to inflation or to sign assist for the cryptocurrency trade, whereas some companies have made utilizing debt and inventory gross sales to purchase bitcoin their major enterprise technique.

“The world at large has no idea what’s happening and they’re in for a big shock,” Dylan LeClair, an government on the Japan-based Metaplanet, which just lately went from being a finances resort agency to a bitcoin treasury firm, mentioned at a latest crypto convention. “This is a one-way train, nothing is going to stop this.”

The huge will increase in some companies’ inventory worth could seem to validate LeClair’s bravado, however there are many warnings {that a} downturn in bitcoin’s costs might result in massive selloffs.

Right here’s a have a look at bitcoin treasury firms by the numbers:

582,000

That’s what number of bitcoins owned by MicroStrategy – the undisputed goliath of bitcoin treasury firms.

With practically 3% of the whole bitcoin provide, MicroStrategy owns extra bitcoins than each different bitcoin treasury firm mixed. It additionally owns extra bitcoin than each nation state mixed, in response to the monitoring web site bitcointreasuries.web.

Now referred to as Technique, the software program firm first began shopping for bitcoin in 2020 with reserve money. Now, its software program enterprise is a small a part of a perpetual bitcoin-buying machine that makes use of a wide range of methods – like promoting shares or issuing debt – to continue to grow its bitcoin holdings.

Greater than 3000%

That’s how a lot MicroStrategy’s inventory worth has elevated within the final 5 years, in comparison with round 1,000% acquire in bitcoin and the 1,500% soar for chipmaker and inventory market darling Nvidia throughout that very same interval.

The corporate’s success has boosted the profile of MicroStrategy’s founder and chairman, Michael Saylor, who has visited Trump at Mar-a-Lago and the White Home whereas turning into bitcoin’s enigmatic excessive priest.

“Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy,” Saylor mentioned in a social media put up.

Saylor’s success has additionally spawned many imitators.

“It’s kind of shocking … that it took someone four years after Michael Saylor started doing it to finally do it and pull the trigger and now it feels like everyone’s pulling the trigger,” mentioned Eric Semler, the chairman of Semler Scientific, a healthcare firm that began buying bitcoin final yr.

$90,000

That’s the common buy worth of bitcoin for half of the 61 publicly traded bitcoin technique firms, excluding bitcoin mining firms and bitcoin exchange-traded funds, in response to a latest evaluation by Customary Chartered.

Geoff Kendrick, the financial institution’s head of digital belongings analysis, mentioned within the report that restrictions on buyers shopping for bitcoin immediately assist clarify the recognition of bitcoin treasury firms, as their shares can function bitcoin proxies. However as crypto turns into extra mainstream, the case for investing in bitcoin treasury firms turns into weaker, Kendrick mentioned.

He added that bitcoin’s volatility might pressure some newer bitcoin treasury firms to promote their holdings to fulfill their money owed if it falls beneath the acquisition worth.

“The question then becomes, how much pain can companies withstand before being forced to sell their BTC?” Kendrick mentioned, referring to the image for bitcoin.

Triple digits

That’s how a lot of a one-day proportion improve in inventory costs companies have seen after just lately asserting plans to carry different kinds of cryptocurrencies as company treasuries, highlighting how the urge for food for such firms extends past bitcoin.

SharpLink Gaming, a playing advertising and marketing agency, noticed its share worth improve by greater than 400% after it introduced plans to purchase as much as $425 million in Ethereum, the second hottest type of cryptocurrency. And crypto agency Upexi noticed its inventory worth soar greater than 300% after it introduced plans to purchase $100 million of Solana, a cryptocurrency common within the meme coin ecosystem.

This story was initially featured on Fortune.com

TAGGED:BitcoinboughtBudgetChaincompaniesCryptofirmshotelMediaTreasuryTrump
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