Oliver Proudlock is filled with surprises. Dismantling the parable of the truth TV stereotype one venture at a time, he’s an entrepreneur, designer, mannequin and social media star, relying on what day of the week it’s.
However, whereas Proudlock undoubtedly has many strings to his bow, males’s vogue is the place his pursuits predominantly lie. Now an everyday face on the London menswear scene at occasions and vogue weeks, his particular person model of dressing is tough to overlook.
It’s a lazy commentary however Made In Chelsea, the truth TV present that first catapulted him to public consideration, is a parade of posh boys in popped collars. Proudlock stands out as a result of he doesn’t go for the chinos-and-executive-collar uniform. He dares to do one thing completely different.
His model is a mixture of streetwear and menswear staples. Distressed denim, printed shirts, assertion outerwear and crowd pleasing equipment all play an element, and whereas the look appears worldwide, it’s grounded within the Londoner’s personal interpretation of traditional British model.
He enjoys taking the normal and dragging it into the twenty first century, whether or not that’s the signet rings he designs for his personal model or the eccentric tailoring he goes for when the gown code calls for: eccentric, usually vibrant fits, however immaculately made by the likes of London tailor Joshua Kane.
Greater than a garments horse, Proudlock’s personal model Serge DeNimes has gone from energy to energy, making an attempt to deal with males’s collective persistent aversion to jewelry.
And now, in an unique shoot, we took this modern-day renaissance man and styled him in one of the best British design on the market at present (with a bit Ralph Lauren thrown in for good measure) and picked his brains about every thing vogue, health and grooming.
FashionBeans: What does a typical day in your life seem like?
Oliver Proudlock: Day by day could be very completely different. One factor I all the time attempt to maintain unchanged is my health routine. After, I have a tendency to separate my time engaged on my vogue model, in addition to my very own private model.
Once I’m engaged on Serge, a typical day would contain a full day working within the studio with my crew. We’re all the time designing new collections, planning shoots, advertising and organizing future collaborations.
Outdoors of Serge, I run my weblog ProudlockStyle, my YouTube channel and work with health, vogue and life-style manufacturers day by day. It’s fairly full on however which means it’s arduous for me to pinpoint a typical day, which I discover so stimulating.
How did you begin Serge DeNimes?
It was all the time my dream rising as much as turn into both an artist or have my very own vogue model. I did a course at Central Saint Martins, earlier than going to Newcastle College to finish my BA in high quality artwork. I liked and nonetheless love portray. Nevertheless, it was my love for vogue that shone by means of in the long run.
I arrange Serge DeNimes in June 2011 with the concept of making a small assortment of T-shirts that weren’t solely the proper match, but additionally featured cool, fascinating graphic designs. The T-shirts had been Pima cotton, and the photographs for the primary assortment had been taken from my mom’s e book Carnival in Rio ’78. It’s a metropolis that has all the time impressed me creatively.
The larger dream with Serge was to finally concentrate on jewelry. Seven years on the model affords jersey and denim attire, however our primary focus could be very a lot males’s jewelry.
The place do you discover your design inspiration?
I’ve all the time stated my inspiration comes from my fast environment. I spend most of my time at dwelling in London, the place the road model scene is all the time evolving and extremely eclectic. I’m fortunate to name such a dynamic metropolis my dwelling.
What are your favourite British manufacturers?
There are a couple of manufacturers that actually stand out for me for the time being. I’d say Oliver Spencer, Christopher Raeburn and Burberry. I’ve all the time been a giant fan of Christopher Raeburn, however it’s particularly cool to see the model dominating the sustainability dialog.
Relating to uniquely British manufacturers, Burberry is an apparent alternative; it has a lot historical past, however there have additionally been so many various phases in its evolution.
Oliver Spencer is one other favourite, as I’ve gotten older I’ve turn into extra aware of shopping for traditional items produced from one of the best supplies which the model does very well.
Is there any recommendation that you’d give to males who’re unfamiliar with sporting jewelry?
A necklace or a signet ring are all the time good beginning factors, use these as your on a regular basis items after which when you get extra assured, layer up with different objects and blend up completely different metals. Jewelry can actually full a glance and provides it individuality.
How would you describe your model?
I’d say my model is laid-back and eclectic, with a touch of the ‘90s thrown in. Denim is always a staple for me. My mum loved dressing me in not just double denim but quadruple denim when I was younger, so it’s one thing that’s simply caught with me ever since.
Aside from that, I like to combine excessive road and designer items, which individuals discover fairly shocking however it means you get fairly a diverse look.
Which present developments are you most excited by?
I’m loving the transfer again to tailoring and customarily a extra elegant means of dressing. I’m a giant fan of fits which are loud and accentuated of their reduce and design. Specifically Joshua Kane fits are a go-to.
With menswear’s present love of wider lapels and previous prints, I attempt to maintain issues traditional however trendy, so I’ll put on an open shirt with my fits then layer on necklaces and rings, including excessive boots moderately than conventional formal sneakers to complete the look.
What are some model ideas that ought to each man stay by?
Undoubtedly put on what makes you’re feeling snug, as consolation will all the time result in confidence. This may very well be a three-piece go well with, or for others a tracksuit, it doesn’t matter.
I all the time construct my go searching one piece too, whether or not that’s a very cool bomber or blazer that I like. After you have one merchandise, use that as your epicentre and the remainder ought to fall into place naturally.
You’re fairly dedicated to the gymnasium, what’s one of the best recommendation that you’d give?
I practice 5 days every week: 4 days of energy coaching and in the future of doing cardio or HIIT. I all the time practice very first thing within the morning at 6am, it units me up for the day and releases the endorphins, so I’m able to assault the day forward.
It’s essential to keep in mind that everybody’s physique is completely different, so do what makes you’re feeling good. For restoration, I swear by BCAAS [supplements to boost muscle growth and enhance exercise performance], and simply be sure to refuel your physique with the right diet.
How do you keep well-groomed?
Like most guys, I wish to maintain my grooming regime fast however efficient. One factor I swear by is saunas, adopted by ice chilly showers.
By way of merchandise, I take advantage of a No. 7 face moisturizer for regular/dry pores and skin. It has SPF15, which is essential for me as I spend quite a lot of time outside. Then I take advantage of Palmers Cocoa Butter lotion on my physique and end with some Jo Malone English Oak cologne.
What are your plans for the longer term?
I’ve some thrilling tasks developing all year long, together with collaborations with manufacturers that I’ve all the time wished to work with. I’m actually excited to begin wholesaling Serge DeNimes jewelry worldwide too. We have already got some thrilling accounts launching this 12 months in and out of doors of the UK.
Personally, I’m very excited to begin filming the second season of my dwelling renovation present From Crib to Casa with my fiancé, which shall be airing on our YouTube channel The Proudlocks in March. I even have simply began a brand new enterprise, a sake model known as 4 Fox Sake. Nevertheless, above every thing, I’m most excited to marry my soul mate Emma Louise Connolly in Summer season 2020.
Get The Look
Credit
Pictures by Will Bremridge
Styling and Artwork Route by Luke Sampson
Hair and Make-Up by Shauna Taggart
Look 1: T-shirt, Derek Rose; trousers, Oliver Spencer, jewelry, Serge DeNimes
Look 2: Coat, Oliver Spencer; knitted polo shirt, King & Tuckfield, trousers, Oliver Spencer; sneakers, Dr Martens; jewelry, Serge DeNimes
Look 3: Shirt, Primary Rights; trousers, Primary Rights, jewelry, Serge DeNimes
Look 4: Coat,
Look 5: Cricket jumper, Kent & Curwen; trousers, Oliver Spencer, jewelry, Serge DeNimes
Look 6: Shirt,
