Past Meat is introducing a brand new sausage to its lineup, however not like the corporate’s different choices, this plant-based protein product shouldn’t be meant to copy a meat product.
Past Solar Sausage is supposed to be a brand new sort of protein substitute, with three taste choices—cajun, pesto, and pineapple jalapeño. The plant-based providing is made with quite a lot of greens, fruits and legumes, together with spinach, bell peppers, yellow peas, brown rice, pink lentils and faba beans, together with avocado oil.
“We’re thrilled to introduce a completely new innovation to the plant-based category,” Dariush Ajami, chief innovation officer at Past Meat, mentioned in an announcement. “Filled with clean, plant proteins … this launch further exemplifies our industry-leading commitment to raising the nutrition bar for plant-based meats and creating delicious, healthy products.”
The corporate is leaning right into a more healthy product as effectively, as Past Solar Sausage delivers 12 grams of protein per hyperlink, however has simply 1 gram of saturated fats per serving and 0mg of ldl cholesterol.
The corporate is rolling out the product in a restricted trend initially, promoting it solely at Sprouts Farmers Markets throughout the nation.
The rollout of the brand new product doesn’t imply Past Meat is transferring out of the alt-meat business, however the diversification comes as the general public’s obsession with plant-based burgers has vanished (and funding for the startups that produce these merchandise has fallen to its lowest degree in almost a decade).
A part of the explanation for that’s that whereas many individuals assumed plant-based burgers have been a lot more healthy than beef, pork, or poultry, they typically weren’t. The merchandise have been additionally dearer than the meals they have been making an attempt to exchange, typically by as a lot as 30%. Some shoppers didn’t benefit from the style, both.
