Rick Guerrero and social media star Jenny Lynn Tran talk about how you should utilize content material so as to add worth, educate, and join with purchasers and colleagues.
Whether or not it’s refining what you are promoting mannequin, mastering new applied sciences, or discovering methods to capitalize on the subsequent market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and 1000’s of actual property leaders Jan. 22-24, 2025.
In a current episode of my podcast, I had the pleasure of talking with Jenny Lynn Tran, a mortgage skilled and social media rockstar from the Pacific Northwest. Tran’s journey into the true property and mortgage trade will not be solely inspiring but in addition stuffed with actionable insights for Realtors seeking to develop their companies.
Right here’s why each Realtor ought to watch this episode and the way it will help you are taking what you are promoting to the subsequent stage.
1. Construct genuine connections by social media
Tran and I met by Instagram, and it’s an ideal instance of how actual property professionals can leverage social media to attach with like-minded people. Authenticity is vital.
Tran emphasised how exhibiting up as your true self on social media will help you entice purchasers and colleagues who align together with your values. Individuals need to work with actual people, not personas. By being real, you’ll create deeper connections that may result in long-lasting enterprise relationships.
2. Educate your purchasers to construct belief
Tran is a agency believer in educating her purchasers, particularly in the case of monetary literacy and making ready for homeownership. She tailors her method primarily based on every consumer’s distinctive state of affairs, which permits her to information them on their path to homeownership — even when it takes time. As Realtors, offering schooling and customized roadmaps to your purchasers can place you as a trusted advisor, not only a transaction facilitator.
Tip: Take the time to ask your purchasers about their objectives and challenges. Then, provide them a transparent plan for reaching homeownership, whether or not it’s instant or sooner or later.
3. Leverage podcasts to create worth to your companions
Tran’s podcast serves as a platform for Realtors and native companies to share their tales, and this creates worth past simply enterprise transactions. Realtors can be taught from this method by creating their very own content material, equivalent to a podcast or video collection, to showcase their companions and supply helpful insights to their viewers.
Tip: Use a podcast or video platform to spotlight the success tales of your companions and purchasers. This not solely builds relationships but in addition creates a priceless advertising device.
4. Overcome challenges with resilience and mindset
Tran’s private story of overcoming adversity, together with working three jobs and constructing her credit score from scratch, is a testomony to the facility of resilience. She shares how mindset and perseverance will help you overcome obstacles, each personally and professionally. For Realtors, it is a highly effective reminder that constructing a profitable profession takes time, endurance and a give attention to long-term objectives.
Tip: Replicate by yourself challenges and the way you’ve overcome them. Use these tales to encourage your purchasers and construct deeper connections.
This dialog is full of actionable insights that may assist Realtors develop their companies by specializing in genuine connections, consumer schooling and including worth to their communities. For those who’re seeking to elevate what you are promoting, begin by tuning into this episode and making use of these methods to your every day practices.
Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You possibly can comply with him on Fb or join with him on LinkedIn.
