The in-house developed “Pipeline” routinely pulls consumer and property info from pl@tform to assist brokers observe progress of present and potential offers in actual time and evaluate that progress with their private objectives.
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Chicago-based brokerage @properties has made a brand new addition to its tech stack with a enterprise planning and productiveness software referred to as “Pipeline,” the agency introduced on Thursday.
Folded into the brokerage’s pl@tform tech stack, Pipeline helps brokers observe and handle enterprise throughout its lifespan within the transaction cycle and measure that progress with an agent’s particular person objectives.
The software exhibits brokers a real-time view of present and potential offers and categorizes them by way of a possible sale’s standing into “warm,” “hot,” “under contract” or “closed.” Heat shoppers may need attended an open home or have been despatched a comparative market evaluation (CMA) by an agent. Sizzling shoppers are those that are a bit additional alongside within the transaction, who, for example, could have created a purchaser folder and are actively dwelling looking with an @properties agent.
Pipeline additionally exhibits brokers a graphic of their present and projected gross sales quantity and fee revenue, and provides them the potential to set annual objectives in order that they will observe precise efficiency towards these objectives.
Pipeline | @properties
“Making a business plan, setting goals and knowing exactly where you stand against those goals is important in any business, but in real estate, where 100 percent of your income is commission-based, it’s vital,” stated Thad Wong, co-founder and co-CEO of @properties. “Pipeline makes it easy. It helps agents stay organized, motivated and accountable, and ultimately, they can spend more time focusing on client relationships.”
The in-house developed software routinely pulls consumer and property info from an brokers’ CRM and Deal Administration System in pl@tform, which permits brokers to get real-time updates with out having to manually re-enter info anyplace.
Pl@tform’s choices, along with Pipeline, embody a CRM, Deal Administration System, Digital Itemizing and Purchaser’s Displays, Digital Comparative Market Evaluation, a set of advertising instruments and the AI-powered purchaser propensity scoring software MoveLogic.
@properties was launched in 2000 and the brokerage has been growing and including enhancements to its pl@tform expertise for in regards to the final decade.
