Tiffany McQuaid and Gabby Valle have joined the luxurious agency in South Florida, respectively, as regional director of Technique and Efficiency and vice chairman of selling, new improvement Inman has realized.
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Since transferring into Florida in 2023, luxurious brokerage SERHANT. has discovered a strong footing in Miami, Orlando and Naples, and advised Inman it has now introduced on some key leaders to the area to shepherd additional progress.
Tiffany McQuaid | SERHANT.
High Naples producer Tiffany McQuaid, who beforehand led the indie brokerage McQuaid & Firm as president and dealer, is becoming a member of SERHANT. as regional director of Technique and Efficiency. On this newly created function, McQuaid will spearhead brokerage progress initiatives, working to broaden the agency’s presence all through Southwestern Florida.
With the transfer, about 35 brokers and workers previously affiliated with McQuaid & Firm will be a part of SERHANT. In the course of the 13 years that McQuaid led the agency, McQuaid & Firm brokers closed almost $2 billion in transactions throughout South Florida and gained a repute for having a few of the highest manufacturing quantity per agent in Naples.
When SERHANT. first launched in Florida in 2023, the agency had about 50 brokers. Right this moment, with these additions, it has reached 240 brokers.
“I’ve always been committed to pushing boundaries and redefining the real estate experience through next-level marketing and branding,” McQuaid mentioned in a press release.
Gabby Valle | SERHANT.
“In an industry often bound by tradition, SERHANT. stands out as a tech-driven brokerage that aligns perfectly with the values I’ve built my business on. We’ve always focused on a consumer-centric approach, going above and beyond what’s standard to fill critical gaps that larger companies often overlook. With my expertise in creative marketing, and deep connections in Southwest Florida and beyond, joining forces with SERHANT. allows us to merge our shared, forward-looking visions and continue raising the bar for what’s possible in real estate.”
The brokerage’s new improvement division in Florida has additionally grown quickly since its launch, which has spurred some strategic hires and promotions this 12 months. SERHANT. New Improvement Florida is the unique gross sales and advertising companion for Mercedes-Benz Locations Miami, the first-ever Mercedes-Benz-branded residential mission in North America. The mission’s second tower launched gross sales this week. The agency additionally leads gross sales and advertising for One Fort Myers, the primary new luxurious condominium mission within the space in concerning the final 20 years.
Monica Martinez | SERHANT.
Gabby Valle has joined SERHANT. within the new function of vice chairman of selling throughout the new improvement division. Valle relies in Miami, the place she most just lately served as director of selling at Fortune Worldwide Group. Her new improvement advertising initiatives have included The St. Regis Residences in Sunny Isles Seashore, which achieved a $3 billion sellout, and the Ritz-Carlton Residences, additionally in Sunny Isles Seashore, with an $850 million sellout.
“SERHANT. is a dynamic powerhouse that combines motivation, hard work and charisma to achieve unparalleled success,” Valle mentioned in a press release. “Under Ryan’s visionary leadership, the company is constantly innovating and expanding. With my expertise, I am confident I will play a key role in driving the success of new development projects and contributing to SERHANT.’s continued growth and market share in Miami.”
Natalie Mery | SERHANT.
SERHANT. New Improvement Florida has additionally promoted Monica Martinez, who has been with the agency for about one 12 months, to vice chairman of worldwide gross sales. Martinez has offered greater than $1 billion in luxurious actual property over the course of her 13-year profession and has labored on notable initiatives like Bellini in Williams Island and Miami luxurious condominium constructing Okan Tower. As her profession has developed, Martinez has additionally established strategic relationships throughout a community of worldwide brokers all through Latin America.
Moreover, Natalie Mery has been employed as a gross sales government for the agency’s Florida new improvement division. Mery’s resume consists of work at PMG Residential and Cervera Actual Property, with a specialization in pre-construction gross sales, funding properties and high-rise residential initiatives. Her gross sales initiatives have included Miami’s Waldorf Astoria and The Elser Residences.
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