Singha Property Companions Ascott for Rebranding of Two Accommodations in the UK

Darkish/Gentle Mode
(14/08/24)
 S Accommodations and Resorts, the hospitality arm of the Singha Property
worldwide property growth firm, has
partnered with Ascott, the lodging enterprise unit of
CapitaLand Funding, to reposition two properties within the
United Kingdom below Ascott’s Limitless Assortment model.

As a part of the deal, Mercure Edinburgh
Metropolis Princes Avenue Lodge in Scotland and The Grand Lodge Leicester
in England might be rebranded below The Limitless Assortment.

“Ascott is delighted to
collaborate with main Asia-based firms, Singha Property and S
Accommodations & Resorts, to make our mark on the hospitality sector in
Europe, a key market in Ascott’s world growth,” stated Kevin Goh,
Chief Govt Officer for Ascott and Lodging, CapitaLand
Funding. “We’re honoured
that the house owners have recognized two of their iconic resorts to be
a part of The Limitless Assortment, a curated collection of storied
resorts with distinct cultural charms that responds to rising
visitor demand for genuine native experiences. We’ll leverage
Ascott’s established conversion capabilities to swiftly carry each
resorts to market whereas preserving their authentic characters. We
look ahead to persevering with our help for the house owners with our
various portfolio of manufacturers, tailor-made options and in-market
data, exemplifying the strengths of Ascott’s flex-hybrid
hotel-in-residence mannequin.”

By the tip of 2024, the 169-key Mercure Edinburgh
Metropolis Princes Avenue Lodge, situated within the historic coronary heart of
Scotland’s capital metropolis, might be rebranded as Mount Royal Lodge
Edinburgh by The Limitless Assortment.

The Grand Lodge Leicester might be recognized
as The Grand Lodge Leicester by The Limitless Assortment from Q2
2025, welcoming visitors to expertise the opulence of the Grade
II-listed Victorian constructing that has performed host to a number of
historic occasions. The resort’s 104 rooms and suites, restaurant and
intensive convention services will endure refurbishment earlier than
reopening.

“Partnering with a robust hospitality firm like
Ascott is a superb strategic transfer for Singha Property and S Accommodations &
Resorts. These iconic buildings play a pivotal position in our UK
technique, and I’m assured that, below The Limitless Assortment
umbrella, they’ll absolutely realise their potential as funding
properties,” stated Michael Marshall, Chief Govt Officer, S
Accommodations & Resorts. “The Limitless Assortment is thought for distinctive
designs that showcase the center and soul of the vacation spot,
making it the proper match for our resorts in Edinburgh and
Leicester. The rebrandings are key to the success of our general
UK technique, positioning us to attain our monetary targets for
2024 and past. Trying forward, we anticipate increasing our
partnership with Ascott to incorporate resorts in two extra key UK
cities, aiming to extend RevPAR by as much as 30% by 2026 in comparison with
2023 ranges.”

S Accommodations presently has a portfolio of 26 resorts within the
United Kingdom.

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