- The hip-hop legend, entrepreneur and investor spoke on the graduation ceremony for the USC Marshall Faculty of Enterprise on Monday. Snoop Dogg gave the graduates three items of recommendation and hailed the virtues of overcoming obstacles. “See, adversity is like the gym for your soul. It hurts. It’s heavy, but it builds you up.”
Calvin Cordozar Broadus Jr.—higher generally known as Snoop Dogg—spoke on the graduation ceremony for the USC Marshall Faculty of Enterprise on Monday and handed on some recommendation for graduates.
The hip-hop legend, entrepreneur and investor additionally hailed the virtues of overcoming obstacles, saying he has been an underdog his entire life.
“But guess what, I didn’t let none of that stop me,” he mentioned. “I stayed true to myself. I stayed focused on the vision, and I turned them no’s into yes’s. See, adversity is like the gym for your soul. It hurts. It’s heavy, but it builds you up.”
Talking on the LA Memorial Coliseum—not that removed from the place he grew up in Lengthy Seaside—Snoop Dogg additionally mentioned commencement is extra than simply getting a diploma: “It’s about the grind, the sleepless nights, the sacrifices, the prayers you whisper when nobody was watching.”
The underdog has “the realest story,” he added, as a result of while you come from nothing, “you appreciate everything, you hustle different, you love different, and you lead different.”
That arrange his recommendation for the graduates, telling them to do three issues.
“Stay humble: never forget where you came from. Stay hungry: keep that fire in your soul. And stay true: always be real with yourself and the world, because the world don’t need no more copies. It need originals. And trust me, ain’t nobody else can do what you do like you do,” he mentioned.
Snoop instructed graduates to maintain believing in themself and maintain pushing, reminding them that, “It’s always the underdogs who end up running the game. Trust me, that’s why I’m running the game.”
After turning into a hip-hip famous person within the Nineties, Snoop Dogg has turn out to be an leisure icon, famously teaming up with Maratha Stewart, showing on TV reveals like NBC’s The Voice, and stealing the present on the 2024 Summer season Olympics in Paris.
He has additionally been constructing a profitable empire of his personal. Along with his quite a few endorsements, he has launched a line of ice cream, a espresso model, and a breakfast cereal, to call only a few ventures.
Snoop additionally cofounded Casa Verde Capital, an funding agency centered on the hashish trade, whereas additionally investing in corporations like Klarna, Reddit and Robinhood.
“I’m trying to be one of those examples of someone who creates his own everything, owns his own everything, and has a brand strong enough to compete with Levi’s and Miller and Kraft and all of these other brands that have been around for hundreds of years,” he mentioned in a 2021 interview with the New York Occasions.
This story was initially featured on Fortune.com
