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Omer Reshid moved to this nation from Ethiopia simply 9 years in the past on the age of 13. Now, as a 22-year-old, he’s constructed a thriving actual property gross sales enterprise, principally by social media.
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Omer Reshid through LinkedIn
Along with his gross sales enterprise, he’s constructed the social media company Refitified, which had over $750,000 in income in 2024 specializing in serving to brokers within the Washington, D.C., metro space construct their companies by social media and video content material.
On this article, he shares his social media blueprint for brokers.
The place to begin
Success on social media begins with having the basics in place and simply starting. Reshid shared that your profile web page is your resume. When individuals discover your profile, you need it to be enticing and informative sufficient for individuals to decide on to comply with you as shortly as attainable.
This begins with just a few elementary items, equivalent to having your title embrace the market you serve. In different phrases, your title ought to learn one thing like [Agent Name] — [Your Market Real Estate Agent], otherwise you need the market you serve situated proper under your title within the bullet factors of your profile.
This brings instant readability to somebody about who you might be and what you do. You must also have a transparent picture of your self so individuals simply acknowledge you who might have already met you in individual. The following step is to have just a few bullet factors about who you serve, your specialties and possibly a few highlights of your achievements. Make your description concerning the viewer for increased conversion charges.
‘When requested how brokers ought to begin constructing a following, Reshid mentioned, “It sounds basic, but as soon as possible, put yourself on camera and start to post. Once you overcome the fear of what others will think and you begin to consistently post video content, whether on Instagram or TikTok, you will build momentum, and your audience will find you.”
Instagram, TikTok or each
Reshid focuses on Instagram and TikTok for constructing his private enterprise and for the shoppers his company represents. When requested about whether or not brokers ought to give attention to Instagram, TikTok, or each, he answered by saying each if attainable, however begin with the platform the place your superb shoppers are spending probably the most time.
“Instagram and TikTok are comparable, however various kinds of content material carry out higher on every platform. Instagram is your resume. I’ve by no means had anybody ask me for a resume; they merely try my Instagram account, and so they know who I’m, who I serve, and the way I function.
I’ve actually had a developer name and inform me he has been watching my Instagram and understands how I work. He requested me for my itemizing facet fee price. He instantly mentioned that price would work and commenced telling me concerning the undertaking he needed me to listing for him. Understanding that Instagram acts as your resume, your content material ought to be extra skilled and polished on this platform,” Reshid said.
Reshid shared that much less polished and extra private content material performs very well on TikTok. Easy movies shot the place you’re looking into your iPhone aren’t solely acceptable however sometimes outperform extra professionally edited movies on this platform. “Although higher view counts are easier to achieve on TikTok, Instagram often produces more leads even with the lower view counts,” Reshid shared.
Content material that’s working proper now
“Effective content should accomplish one of two goals. It should either educate or entertain your ideal prospect or audience. If you are able to accomplish both educating and entertaining your audience in a video, then you have a piece of content that has the potential to do really well,” Reshid mentioned.
Understanding there are completely different types of content material that do greatest on Instagram and others that do properly on TikTok, Reshid offered examples which are producing probably the most alternatives for brokers on each platforms proper now. For Instagram he offered three particular kinds of video content material together with itemizing tour movies, “day in the life” movies, and testimonial movies.
He mentioned itemizing tour movies are foundational for agent success on Instagram. In case you don’t have listings of your individual, ask brokers that do have listings for those who can submit about their itemizing in your social media and all the time give credit score to the itemizing agent within the video.
That is an instance of one in all his current movies for a list:
Subsequent he shared a “day in the life” model Reel. He mentioned these give the viewer the flexibility to share within the course of. These movies present the enterprise being completed and create a reference to the viewers.
That is an instance of one in all these movies:
The third kind of video he advised for Instagram is a testimonial video. This distinctive approach of getting the shopper inform the story whereas utilizing b-roll footage of him interacting with the household creates a strong mixture of authenticity and trust-building content material.
That is an instance of one in all these movies:
We then shifted to efficient content material on TikTok. As you’ll discover, there’s a completely different tone and fewer polished videography for his content material on TikTok. His TikTok is a mixture of schooling, leisure, and inspiration.
That is an instance of an academic video. Easy format using a selfie video together with his iPhone.
@omerreshid_ You’ll be able to nonetheless purchase a house in 2024!! Don’t miss out on this! #advert #NavyFederalPartner #realestate #homebuyers #realestateagenttips #realtortips #navyfederal #homeownership ♬ authentic sound – Omer Reshid | #1 GENZ REALTOR
It is a day-in-the-life submit that generated over 1.3 million views. Discover the distinction within the model and movement versus the Instagram day-in-the-life submit shared above.
@omerreshid_ realtor day within the life📲 #dayinthelife#realestate#realestateagent#realtor#realtoroftiktok#gross sales#fyp#viral#life-style#realtorofinstagram#youngentrepreneur ♬ authentic sound – Aideen
That is an inspirational submit that has over 2.4M views. One other easy format that does extraordinarily properly on TikTok.
Click on to view
Social media is the brand new CRM
The CRM has been the go-to method to be in contact with an agent’s sphere of affect and previous shoppers for many years. Reshid mentioned he accomplishes the contact factors and relationship nurturing by Instagram as an alternative of a CRM.
“At every closing, I shoot a video about the closing, and I casually ask the client their Instagram handle (if I don’t already have it), and then I tag them in the post along with following them. I never have to send out an email or nurturing piece because now we are friends. I interact with their posts, and they interact with mine,” Reshid mentioned.
In case you’ve been questioning the easiest way to extend the standard and amount of contact factors to your prospects, social media is the brand new CRM. The hot button is to keep in mind that it’s social media. Being each social and producing content material (media) are essential. Work together with individuals’s posts, share helpful content material, and be constant together with your presence in each areas. That is how brokers are producing leads and enterprise by social media.
“Just get started. Start posting video content, and your audience will grow over time. Be patient and understand that results come with consistency and time. The sooner you start, the sooner you will see results,” Reshid mentioned.
