Massimo Vignelli wore a chalk-stripe swimsuit. He stood on the stage of Cooper Union’s Nice Corridor, one hand holding a microphone with an extended, snaking wire, the opposite gesturing on the transit maps projected onto the display behind him: Munich, Amsterdam, Philadelphia. A brown circle intersected by lengthy colourful traces jutting out in all instructions: “The Moscow subway map, which is really a leftover of the Suprematist time,” he defined. The London Underground map designed by Harry Beck, the “father of all contemporary kinds of subway maps.” Then got here his personal design for the New York Metropolis subway, which he had come downtown to defend.
It was April 20, 1978, and Vignelli was collaborating within the New York Subway Map Debate. Eight years earlier the Transit Authority had employed him to revamp the subway’s signage, however he rapidly took on the map as nicely. When it debuted in 1972, his subway diagram (it’s, technically, too summary to be a map) met with virtually speedy controversy. He had taken geographical liberties—the landmasses are completely rectilinear; Manhattan is much too broad—and New Yorkers weren’t blissful. In a 1974 letter to The New York Instances, one rider complained that the map was “stylized and distorted in a misguided attempt at simplification to the point where one can get only a very general idea of what goes where.”
The Transit Authority arrange a Subway Map Committee in 1975; a 12 months later they invited John Tauranac, a local New Yorker who had just lately revealed an MTA metropolis guidebook that includes a geographic subway map, to affix. Inside a 12 months he was chair. In early 1978 the committee displayed their proposed new map, first in an exhibition titled “The Good, the Bad…the Better? A New York City Subway Map Retrospective” on the midtown Cityana Gallery after which within the American Institute of Graphic Arts exhibition “MASSCOM / MASSTRANS.” After the AIGA present, the Municipal Artwork Society, a longstanding planning and design nonprofit, reached out to Tauranac and Vignelli with an unorthodox thought: a public debate.
The Architectural League of New York obtained concerned. A panel of consultants was assembled. Invites had been despatched out. Onstage, neither Tauranac nor Vignelli disguised their dislike of the opposite’s design. From the transcript of the proceedings, the total textual content of which was revealed in a 2021 quantity edited by the design historian Gary Hustwit, it’s clear that every thought his personal strategy was much better. “There is no art whatsoever involved in designing a subway map,” Vignelli stated. “It’s a problem of communication.”1
Regardless of his protestations, Vignelli’s diagram is a shocking modernist picture, a Piet Mondrian in Morris Louis colours. The 4 boroughs served by the subway are represented by cream plenty floating in beige water and indicated in daring kind—a sans serif to match Vignelli’s signage, which remains to be in use right now. (Giant white Helvetica textual content on a black background tells subway riders the place they’re; coloured circles or diamonds containing a quantity or a letter inform them which trains cease there.) Orange, turquoise, sky blue, salmon pink, the inexperienced of Central Park in spring: all cascade in thick stripes down the web page. When the traces flip, they achieve this at multiples of forty-five levels. The place the trains cease, there’s a black dot in the course of the road. On the ten-by-ten grid, total squares are clean, and though downtown Brooklyn and Manhattan comprise vibrant clusters of stripes, nothing seems overcrowded. The Instances described it as “an attempt to untangle a system that on paper often looks as confusing as a mass of spaghetti.”
Till just lately this map was a relic, relegated to dorm rooms of design college students and dimly lit corners of the transit-obsessed Web. In 1979 the Transit Authority adopted a model of the Tauranac map as a substitute, designed by Michael Hertz Associates. It was way more geographically correct than Vignelli’s, that includes streets, parks, and the form of the land. The subway is overlaid in natural swooping traces, following the paths that the designer Nobuyuki Siraisi drew after using each observe together with his eyes closed, the higher to really feel the curves.
Because the subway has developed over the a long time since then, so has the Tauranac map, however the core design ideas have stayed the identical. Till this month. On April 2 the MTA’s chair and CEO, Janno Lieber, and chief buyer officer, Shanifah Rieara, stood on the forty second Road shuttle platform on both facet of a replica of the map on which New Yorkers and guests have been plotting their journeys since 1979. A countdown, a tearing sound, and the Tauranac map lay crumpled on the station ground. As a replacement was a really totally different subway diagram, each new and never. (The MTA has been testing variations of it on-line for a number of years now, and on LCD screens in choose platforms since 2021.) Designed in-house by the MTA, it closely references Vignelli’s diagram, utilizing the identical forty-five-degree angle rule, the identical squashed landmass (together with the notorious sq. Central Park, for which Vignelli caught quite a lot of flak from Tauranac), and the identical one-line-one-stripe system. Gone are the swooping cambers of the subway traces, the ponds in Central Park, and the inlets of Jamaica Bay. Most radically, gone are the streets aboveground.
It was selections precisely like these that almost all divided the panelists and viewers members in Cooper Union’s Nice Corridor. The talk has come to loom massive in design historical past, however the members weren’t making an attempt to determine common guidelines for cartography, and even for transit maps. They had been merely making an attempt to determine characterize the New York Metropolis subway system on paper in order that vacationers and natives alike may determine get round.
It wasn’t simply the map’s design they mentioned. Additionally they took up its format: “Maybe once you get inside the subway train, you don’t need to see a map for the whole system,” steered Jonathan Barnett, president of the Architectural League. Its placement, too, grew to become some extent of competition. The primary viewers member to talk stated:
For forty years, everyone I discuss to about subway maps has stated crucial factor is to place the rattling map up on the road!… Is there no person within the Transit Authority or MTA who has the heart to go forward and put the maps the place they belong…or do we’ve got to check for an additional eighty years?
The psychologist Arline Bronzaft was additionally within the viewers, in addition to on the Subway Map Committee. In a battle for the microphone with the moderator, she tried to elucidate a research she had carried out with school and highschool college students to check the usability of each Vignelli’s diagram and the proposed Tauranac map. Neither did nicely, however Vignelli’s fared worse.
The subway as we all know it right now is a Frankenstein’s monster of once-separate transit techniques. The Brooklyn Speedy Transit Firm (BRT) fashioned in 1896; inside 4 years it had acquired virtually all of the borough’s fast transit operations. (It could change its title to the Brooklyn–Manhattan Transit Company, or BMT, in 1923 after submitting for chapter and restructuring.) In 1904 the primary Interborough Speedy Transit Firm (IRT) underground subway line opened, operating from Metropolis Corridor within the south to 145th and Broadway within the north. For the subsequent quarter century or so, these two privately owned techniques operated in competitors with one another, operating trains totally on city-built tracks that the businesses leased. Then, in 1932, got here the primary line of the Impartial Subway System (IND), owned and operated by the town itself.
Every system had its personal signage, its personal maps. The traces had been identified by names such because the “Eighth Avenue Line” (on the IND) and the “Lexington Line” (on the IRT). In 1940 the New York Metropolis Board of Transportation, which ran the IND, took over the BMT and IRT, following an extended (and sadly nonetheless frequent) custom of socializing loss-making enterprises whereas permitting non-public income to proliferate. Slowly, like commercials wheatpasted over each other on green-painted plywood, signage from varied eras and transit corporations started to build up. Finally it was chaos.
For a lot of the Nineteen Forties and Fifties, the maps weren’t designed in-house. These obtainable at ticket cubicles nonetheless confirmed the three divisions. They had been geographical maps of the town with barely simplified, primary-colored traces—one coloration for every defunct transit firm—printed on high of the town grid. One in use from the mid-Fifties, designed by Stephen Voorhies, was sponsored by Union Dime Financial savings Financial institution. Their most important workplace is proven as a inexperienced monument at fortieth and sixth, virtually as massive on the web page because the Central Park reservoir.
By 1957 the graphic designer George Salomon had had sufficient. He despatched an unsolicited proposal to the Transit Authority, titled “Out of the Labyrinth,” through which he supplied recommendation about resolve issues resembling “one name for several things” (the subway stations at 86th Road and Broadway, Central Park West, and Lexington Avenue had been all often known as “86th St.”) and “several names for one thing” (Broadway Junction was additionally Jap Parkway, Broadway East New York, and Fulton-East NY). Salomon had studied beneath the sculptor and typeface designer Eric Gill in London, and he knew Harry Beck’s map for that metropolis’s Underground nicely.2 The Transit Authority adopted a model of the map Salomon had submitted a 12 months later. Maybe impressed by Beck’s design, Salomon’s was diagrammatic. The town’s geography was distorted and the tracks streamlined; straight traces and delicate curves in crimson, inexperienced, and black unfold out throughout the taupe blobs that signify landmass. Nonetheless, these erstwhile divisions between BMT, IRT, and IND all stayed. And to today, the MTA appears hell-bent on retaining one title for a number of issues.
It wasn’t till the Chrystie Road Connection in Chinatown united distinguished BMT and IND traces that the Transit Authority realized it needed to transfer on. In 1964 it launched a contest to enhance the map. One of many winners was the Brooklyn-born Raleigh D’Adamo, a lawyer and hobbyist letterpress printer. His main innovation was assigning every line a coloration, in order that adjoining routes wouldn’t be confused for one another. In 1967, simply because the Chrystie Road Connection opened, the map impressed by his proposal was revealed. Nevertheless it was a catastrophe. Bins in white interrupt the traces, areas of crimson shading litter the web page. It’s cluttered and fussy, virtually not possible to make use of. When D’Adamo noticed it, he practically cried. “It looked like somebody threw a box of strawberries at the map,” he instructed Gothamist in 2023.
Whereas the D’Adamo map was in growth, the Transit Authority employed Vignelli and Bob Noorda on the design agency Unimark to do one thing concerning the system’s palimpsestic signage. There has by no means been any doubt concerning the endurance of that design: with its easy sans serif typography, it may be discovered not solely on subway platforms but additionally within the assortment at MoMA. Precisely how a lot the Transit Authority spent on this intensive overhaul will not be public info, however it definitely wasn’t low cost.
It’s due to this fact not stunning that, after they requested Vignelli to revamp the map in 1970 and his first request was to vary the nomenclature of the trains—which might require one other costly overhaul—the reply was a convincing “forget about it.” Vignelli disdained the quantity/letter system. It had been meant to remind customers of the previous tripartite division of the subway, as he defined at Cooper Union, however “this form of romanticism is very non-beneficial to the planning of systems or communication.” In the end he relented, retaining the names and the colours. New Yorkers continued to seek advice from the 1, 2, and three because the “West Side IRT” anyway.
Tauranac succeeded the place Vignelli failed. He wished to make use of a trunk system, bundling collectively routes that run alongside the identical avenue in Manhattan. This would cut back the variety of traces wanted, taking the map again to the simplicity of Salomon’s 1958 design. The model of his map the attendees at Cooper Union noticed by no means made it into the subway, though it intently resembles the one which did: the form of the boroughs didn’t change a lot; parks had been at all times inexperienced and water blue; and the trunk system was already in place, in order that the A, C, and E traces (or A, AA, CC, and E traces, as they had been then identified) cut up off a single department. However the Transit Authority had initially instructed Tauranac, too, that they wouldn’t change the color-coding system of the whole subway simply to fulfill the map’s designer. So he made each single route on the prototype crimson. It’s not instantly clear which line is which practice, and there’s far an excessive amount of essential info swimming in area. Vignelli described it as a multitude of “tomato spaghetti.”
Tauranac realized the color-coding was essential. As he instructed Hustwit in 2021, ultimately it was Phyllis Cerf Wagner, the widow of Random Home writer Bennett Cerf, who made the distinction. A “$1-a-year consultant” on aesthetics to the MTA, she was identified to her mates as “the Tiger” or “the General.” Within the fall of 1978 Tauranac confirmed her a brand new model of the map. He and his staff had simplified the D’Adamo scheme, giving every trunk and its branches a shared coloration. Wagner referred to as the MTA chairman and that was that. Funding was secured.
By early 1979 Leonard Ingalls, the Transit Authority’s first director of public info and neighborhood relations, was becoming concerned about how a lot it will price to interchange signage in stations and on trains. He got here up with an answer: designate a “flagship” line from every trunk—the one with essentially the most stops in Manhattan—and hold that line’s coloration. Therefore the 1, 2, and three traces are crimson, as the two was on D’Adamo’s map, the A, C, and E are blue, and so forth. The system caught—certainly, these colours are nearly the one function of the Tauranac map that has survived. “At last, a usable subway map,” headlines proclaimed when his design went public.
In 1975, the 12 months President Ford’s face appeared on the entrance web page of the Every day Information beneath the headline FORD TO CITY: DROP DEAD, subway ridership had dropped all the best way right down to 1918 ranges. The town was bankrupt, practice automobiles had been coated in graffiti, crime was rampant. The system was affected by years of “deferred maintenance”—kicking the damaged can down the observe. The MTA would repair alerts or different infrastructure solely after they failed, and so they failed quite a bit.
On the finish of 1979 Richard Ravitch took over the MTA and its $200 million deficit. Within the following years he managed to safe over $8 billion in funding from the town, state, and federal authorities, partly by persuading lawmakers to let the Transit Authority subject bonds and partly by elevating fares. By the second half of the last decade, New Yorkers had been using on gleaming new automobiles. Subway ridership continued to rise within the Nineteen Nineties, by the raised taxes of Mayor Dinkins and the funds cuts of Mayor Giuliani. Even disasters such because the September 11 assaults and Hurricane Sandy, which each induced closures and important injury, didn’t dent the regular enhance. The MTA’s enterprise mannequin depends on excessive ridership and the gathering of fares and tolls to repay the loans it has frequently taken out to fund upkeep and new infrastructure. However the pandemic put an finish to that.
There had been issues even earlier than Covid-19 induced a 90 p.c drop in ridership. The MTA’s funds for upkeep was pitifully low, and a whole bunch of mechanic positions had been axed. Giuliani had caught the knife in together with his funds cuts, and Governor Andrew Cuomo had twisted it additional—he as soon as compelled the MTA to bail out state-run ski resorts to the tune of $5 million. Repeatedly the MTA spent cash on shiny new options like OMNI contactless funds and flashy station renovations whereas neglecting its decaying infrastructure, which in some locations is sort of 100 years previous. In consequence, the subway grew to become not simply unreliable however unsafe: in June 2017 Cuomo declared a state of emergency for the system the day after an A practice veered off the tracks at one hundred and twenty fifth Road, injuring thirty-four passengers.
Is the brand new subway diagram simply one other superficial improve? Janno Lieber has a special take. On the unveiling he described it as a mission that “reflects all the enhancements” the MTA has made over time. Even so, he acknowledged the necessity to “invest in the unseen things that people since 1979 didn’t touch: the old signals, the falling-apart structure.” This, he stated, is a “lynchpin moment.” However with the federal authorities attacking public providers and congestion pricing, a plan that’s imagined to inject billions into transit enhancements, it’s onerous to be optimistic about how way more than model this new subway diagram will deliver to the system.
The MTA’s new diagram combines the Ingalls colours with Vignelli’s design. It’s not fairly as horny because the 1972 authentic, however it’s much more useful, even because it reproduces a few of the design options for which Vignelli was criticized again then. Stations and features have virtually no relationship to the precise geography of New York. This implies some stations are within the flawed place—the Botanic Backyard shuttle cease needs to be west of the Franklin Ave.–Medgar Evers Faculty station, however on the diagram it’s to the east—and a few distances appear ludicrously truncated or stretched. Tauranac had additionally criticized the shortage of road names and different aboveground info on Vignelli’s diagram, that are likewise lacking from the brand new one. “Form follows fiasco,” he stated on the Cooper Union debate. “You can’t take a subway unless you can find the subway station.”
Mere days after the MTA announcement, the net peanut gallery had already left a slew of indignant feedback about precisely this subject. I personally don’t assume it’s an insurmountable drawback. You don’t seek the advice of a subway map to discover a station—you utilize it to get round when you’re already within the system. Vignelli knew that. He additionally knew ultimately you’d wish to get out of the system and into the streets. In every station his diagram was supposed to be hung alongside two geographic maps, one of many space and one of many metropolis. It isn’t his fault the Transit Authority solely printed the system diagram.
Giant swathes of New York should not on a numbered road grid, and even these parts which might be will be complicated for vacationers who won’t know, for instance, that Broadway is west of Seventh Avenue at fiftieth Road however east of it at thirty fourth. Positive, virtually everybody has a digital road map of the whole world of their pockets, however telephones die, malfunction, or get left behind, and repair is patchy in lots of locations, particularly subterranean ones. In London, the place I now dwell, the Underground’s diagrammatic map is obvious sufficient for navigating the Tube’s a number of traces, however as soon as I arrive at my vacation spot I typically want the geographically correct space map to level me on my manner. The MTA has already produced an unlimited vary of geographic neighborhood maps; it ought to give its customers the identical courtesy because the Underground by displaying non-digital variations of them prominently in each single station.
An enormous a part of the brand new design’s performance comes right down to the legend within the top-right nook, the place service patterns and the symbols used to characterize them are defined in phrases. The Tauranac map was a lot praised in its time for revealing secrets and techniques of the subway seemingly solely identified to native New Yorkers: that the D practice skips Yankee Stadium throughout rush hours, for instance. However in 1979 the legend took up a few sixth of the web page. It’s smaller now and consists of some sensible improvements, resembling clearly differentiated kinds of switch and shaded traces indicating further service. The circle icon trying to elucidate the baroque intricacies of stops on the J and Z traces is unusual and complicated, however then so are the J and Z.
Therein lies the issue with the whole subway mapping mission. The New York subway is arguably the world’s most complicated system. Categorical versus native is simply the tip of the iceberg. There are trains that make some stops in a single course and others within the different (the J is a first-rate instance), trains with the identical title that make a special variety of stops relying on the time of day (the 6), and trains that run totally on one observe however typically cut up off and go in the other way (the A in Rockaway). Mix that with the near-constant service adjustments as a result of seemingly endless upkeep work, and it’s a marvel anybody will get anyplace in any respect.
Reside in New York lengthy sufficient and also you develop a wierd innate understanding of this convoluted system. You cease questioning why the F practice that runs on the D observe isn’t simply referred to as a D practice. You already know when to vary to the categorical and when it isn’t price it. You notice that the map is necessary, however that it’s going to at all times be a bit flawed. As one viewers member stated throughout the 1978 debate, essentially the most correct and understandable details about the subway system typically comes not from a poster on the wall or the garbled voice of the conductor however “from somebody on a platform.”