Spyglass is coming aboard through the Non-public Label program, which provides impartial brokerages entry to Actual’s inner software program options and its cascading efficiencies whereas sustaining their current consumer-facing model.
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The Actual Brokerage has onboarded technology-minded impartial Spyglass Realty, led by Ryan Rodenbeck.
The 140 brokers of Spyglass doubles Actual’s presence in Austin, Texas. In 2024, Rodenbeck reported near $400 million in gross sales quantity, in keeping with a Jan. 16 assertion.
Actual launched various new fashions final yr beneath which brokerages can turn into a part of the fast-growing firm, aiming for sooner integrations and advertising and marketing options to long-standing trade requirements of affiliation and franchising.
Spyglass is coming aboard through the Non-public Label program, which provides impartial brokerages entry to Actual’s inner software program options and its cascading efficiencies whereas sustaining their current consumer-facing model.
“Ryan’s early adoption of technology, paired with a relentless focus on empowering experienced agents, has transformed the way real estate is done,” stated Actual President Sharran Srivatsaa within the assertion. “With Ryan’s commitment to leveraging leads and fostering a culture of referrals, it’s no surprise Spyglass Realty is not only redefining the gold standard in real estate but also consistently ranks as one of the top employers in the city. We are thrilled Spyglass is now part of Real.”
Rodenbeck spoke at Inman Join Austin in October, telling Inman earlier than the occasion that his need to extend effectivity and modernize the true property mannequin drove him into entrepreneurship. A self-avowed “tech nerd,” Actual’s in-house options, a lot of that are rooted in AI-led efficiencies, pulled him towards the Actual model.
“You know, a lot of the big box brokerages have their standard technology and I would buy my own because I wanted to be more efficient, professional and have better tools. I’ve always been an early adopter,” Rodenbeck stated in October.
Now a part of Actual, Rodenbeck stated he’s trying ahead to making use of his new companion’s expertise wits to increase its bootprint in central Texas.
“The Real Private Label program allows us to continue to go above and beyond what we currently provide while maintaining our brand as an independent brokerage that we’ve worked hard to build,” he stated.
Rodenbeck can be acknowledged for his trade content material community, #RealtyHack. It produces the #RealtyHack podcast and #RealtyHack Summit, “Austin’s largest real estate conference, which attracts more than 400 agents,” Actual stated.
He’s additionally an incoming board member of the Austin Board of Realtors, and Spyglass was a multi-year recipient of a number of development recognitions, together with the Inc. 5000 and Austin Enterprise Journal’s Quick 50.
