In a brand new interview with Wired this week, Apple CEO Tim Cook dinner opened up about his relationship with the late Steve Jobs, sharing how the legendary founder’s imaginative and prescient satisfied him Apple would thrive, even when critics thought it was doomed.
“If you remember, Michael Dell had said if he was the CEO, he would shut Apple down and just return whatever assets were left to the shareholders,” Cook dinner stated. “Michael just said what most everyone else thought.”
However a dialog with Jobs in 1998 modified every part. “When I came out to talk to Steve about working at Apple, it felt so alive and so different. He was passionate about the product, about Apple, and its purpose,” Cook dinner stated. “From that point, I never thought that Apple would be going out of business.”
Cook dinner would go on to affix Apple, leaving a safe place at Compaq regardless of warnings from colleagues about Apple’s precarious state. (Thoughts you, this was years earlier than the iPod, iTunes, and iPhone got here alongside, marking what many contemplate to be Apple’s renaissance.) After Jobs’ dying in 2011, Cook dinner took over as CEO, overseeing the corporate’s transformation into one of many world’s most precious manufacturers.
Listed here are another key remarks from the interview:
Cook dinner goes to Steve Jobs’ outdated workplace for inspiration
Greater than a decade after Jobs’ dying, his outdated workplace at Apple’s former headquarters, One Infinite Loop, stays intact. Cook dinner revealed that he nonetheless visits the workplace sometimes, discovering inspiration within the area the place Jobs labored.
“No one’s ever moved in there,” Cook dinner advised Wired. “I like my connection back to Steve, and I like the company’s connection back to Steve. From him emanates our values and our DNA.”
The workplace serves as a touchstone for Cook dinner and a reminder of Jobs’ enduring affect on Apple’s tradition. Whereas Apple Park now serves as the corporate’s headquarters, One Infinite Loop, in Cupertino, California, stays an emblem of the corporate’s historical past.
AI is about to ‘reinvent’ every part at Apple
As Apple navigates a brand new period of technological innovation, Cook dinner sees synthetic intelligence as the subsequent transformative chapter for the corporate.
“AI will reinvent and provide a new era and a new chapter for iPhone, iPad, and the Mac,” Cook dinner stated in the course of the interview. “We’re just at the beginning.”
Cook dinner highlighted AI’s potential to reshape how customers work together with Apple’s merchandise, making them extra intuitive and able to dealing with complicated, multi-step duties. Whereas Siri stays a cornerstone of Apple’s AI efforts, Cook dinner advised that important developments are on the horizon.
“I think more people will have a relationship with Siri because it will become more personally relevant and be able to take tasks off your plate,” he stated.
For Cook dinner, AI holds the identical groundbreaking potential because the iPhone’s introduction of multi-touch know-how, which revolutionized smartphones. With AI, he believes Apple is poised to usher in a brand new period of innovation, very like it has finished in many years previous.
