Eight years in the past, she sat down with Fortune’s Jennifer Reingold and described the present state of tv: Viewership was 40% down from its peak. YouTube was already reaching extra 18-34-year-olds than any U.S. TV community.
The longer term, Wojcicki stated, would belong to particular person content material creators who had the ability to amass audiences on YouTube far in extra of those that sat of their dwelling rooms each night to observe primetime.
And we might eat this future on our telephones, not on the large flat-screen your mother and father purchased, she stated.
She all-but referred to as the demise of TV:
“So TV is probably one of the biggest markets, from ads, from subscriptions, from time spent, and if you look at the next generation—they are completely changing the way they watch TV. They don’t watch the TV as we knew it. They watch … on their mobile phones, in their bedrooms, probably, and it’s completely different.”
Particular person creators or influencers would change studios and networks, she stated:
“They are their own media companies. They are the CEO, they are the personality, and then behind them as they get bigger they have production and editors and writers and so we really have this next generation of media companies.”
Google was born in Wojcicki’s storage
It was not the primary time Wojcicki demonstrated outstanding prescience. This was the girl who, in 1998, rented her storage (proven above) to 2 college students for $1,700 a month as a result of she wanted the cash.
“I was worried about covering the mortgage,” she advised 60 Minutes “So I was willing to rent my garage to any student.”
“Then two students appeared. One was named Sergey Brin. The other was named Larry Page.”
Web page and Brin have been, in fact, the founders of Google. The corporate was born in her storage. In 1999, she grew to become its sixteenth worker, ultimately turning into head of Google’s advert enterprise, the place she grew its annual revenues from zero to $15 billion by 2013, in response to the Monetary Instances.
Google later purchased Wojcicki’s home and the storage to protect it. And you may discover the best way it regarded when Larry and Sergey labored there on Google Maps.
CEO Day by day offers key context for the information leaders have to know from the world over of enterprise. Each weekday morning, greater than 125,000 readers belief CEO Day by day for insights about–and from inside–the C-suite. Subscribe Now.
