Studying Time: 3 minutes
Taylor Swift followers imagine that she’s planning a serious announcement — quickly.
The 2025 American Music Awards are arising.
Whereas Taylor has stored issues low-key in current months with uncommon appearances, followers speculate that she’s planning to share massive information.
For those who ask Swifties, the clues are all over the place. Not like some unhinged conspiracy theories, that is truly thrilling!

This will sound like a Taylor Swift fan version of QAnon, so bear with us.
Firstly, it’s not a dangerous conspiracy principle.
Second of all, this specific principle is perhaps proper.
See, Taylor has a historical past of dropping little hints in regards to the future — as a result of she is aware of that eagle-eyed Swifties will eat it up.

The primary clue, lots of Taylor’s devoted followers word, is that her on-line retailer encompasses a four-option menu: Attire, Music, Equipment, and Sale.
These are all regular classes, proper?
However they spell out “A-M-A-S,” simply as one would possibly abbreviate the American Music Awards because the AMAs.
The web store additionally has 12 gadgets on the market at 26% off. Her subsequent challenge following The Tortured Poets Division could be her twelfth.
And this 12 months’s AMAs shall be on Memorial Day — Monday, Could 26.
And our city, it appears so sMall from wAy up right here. Screamed, “vote for the chairman” on the night time sky! #AMAs https://t.co/wTFVzGgSYG https://t.co/nFegG3Q10r
— Taylor Nation (@taylornation13) Could 6, 2025
When Taylor Nation quote-tweeted a Swiftie’s submit encouraging individuals to vote for Taylor on the AMAs, the web page included an unsubtle code: “And our town, it looks so sMall from wAy up here.”
That reference to Taylor’s unsubtle coding in “thanK you aIMee” additionally seems to spell out AMAs.
The quantity 12 retains displaying up many times, on her web site and in jewellery.
Whereas that doesn’t level to the AMAs however slightly to her subsequent challenge, the opposite clues do appear to put a straightforward path for Swifties to comply with.
the 12 stones in taylor’s earrings on the grammys, 12D’s in her instagram caption, her retailer spelling out AMAS, 12 gadgets on sale for 26% (the amas are on the twenty sixth), TN capitalizing a caption to spell out AMAS…. guys… THESE ARE EASTER EGGS
— kaia! (@kaiamal13) Could 12, 2025
On a much less conspiratorial word, there may be ample precedent for Taylor saying main new tasks at awards exhibits.
In 2022, she used the VMAs to announce Midnights. In 2024, she used the Grammy Awards to announce The Tortured Poets Division.
Each occasions, she was accepting awards. Taylor additionally occurs to be the most-decorated artist in AMAs historical past, and clearly goals so as to add to these honors.

The place can Swifties watch the 2025 AMAs?
The 2025 American Music Awards will stream on Paramount+ within the US on Memorial Day.
That streaming platform is for extra than simply Star Trek and iCarly and, for Boomers, Yellowstone.
Followers may watch historical past unfold as Taylor shares massive information — if these theories are appropriate.
It’s unclear if Taylor would change her plans within the occasion that she doesn’t win in any of the six classes for which she is nominated. That looks like an unlikely end result, however it’s technically potential.