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The Texas Reporter > Blog > Business > Tesla, Musk, and the cult of persona
Business

Tesla, Musk, and the cult of persona

Editorial Board
Editorial Board Published October 24, 2024
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Tesla, Musk, and the cult of persona
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Tesla, Musk, and the cult of persona

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TOP NEWSAROUND THE WATERCOOLER

Tesla reported sturdy earnings yesterday and CEO Elon Musk continued to pump up his followers. (Elevate your hand if you would like preorder that flying automotive.)  I walked away from its third-quarter earnings name with a extra existential query: What does it imply to be a public firm?  

Many firms now keep away from going public. They’re so delay by the additional scrutiny, investor calls for, and thickets of laws that the variety of listed firms within the U.S. is half what it was within the mid Nineties.  

Not Tesla. Musk’s stake within the automaker is what made him the world’s richest man. And he’s the primary motive why most traders personal Tesla inventory. 

However this isn’t how a public firm is supposed to function. On Tesla’s message board soliciting shareholder questions previous to the decision, the dominant concern was Musk’s controversial rhetoric and techniques in supporting Donald Trump. Many query the legality of Musk’s $1 million-a-day giveaway for voters and his inflammatory posts on X.

However analysts on the decision didn’t query Musk’s habits or ask whether or not the Tesla chief must step down to guide a so-called Division of Authorities Effectivity (DOGE!) in a Trump Administration.

Possibly subsequent time, shareholders! 

Don’t count on the board to carry Musk accountable. When a Delaware court docket voided Musk’s $56 billion pay bundle earlier this yr as “unfathomable,” chair Robyn Denholm dismissed the findings as “crap.” As a substitute of reiterating the board’s fiduciary responsibility, she supported reincorporating in Texas to “fix this issue, which is a matter of fundamental fairness and respect to our CEO.”  Even for those who assist Musk’s pay, as these teachers did, that’s not a board that places traders first. 

Musk acts like shareholder worth is past his management. He has in contrast main a public firm to “living in your house and some crazy manic-depressive guy comes and stands outside your house and yells property prices at you, so it ends up (being) a different price every day.”  

And he treats Tesla shareholders much less like house owners than followers, with statements like “I love you guys” — extra widespread for a boy band than a boardroom. When greater than 40% of your shares are held by particular person traders, perhaps that’s to be anticipated. However the board ought to verify its movie star CEO is boosting the model and the share worth — not his persona cult. 

Extra information under. 

Diane Brady
diane.brady@fortune.com
Observe on LinkedIn

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Tesla earnings: higher than anticipated

Tesla inventory jumped greater than 9% in after hours buying and selling Wednesday night time after the corporate reported stronger income than anticipated within the third quarter of this yr. The EV maker additionally introduced plans to provide extra reasonably priced automobiles beginning early subsequent yr. Fortune

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This version of CEO Each day was curated by Joey Abrams.

That is the net model of CEO Each day, a publication of must-read world insights from CEOs and business leaders. Enroll to get it delivered free to your inbox.
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