Image this: You’re on a cruise, gazing out on the shiny blue Mediterranean Sea. Then, as a substitute of flopping right into a lounge chair with a martini and a facet of fries, you stomach as much as an IV station for a stem-cell therapy adopted by some fast Botox and a wholesome blue zone-inspired meal grown on the ship’s solar-powered natural farm.
It’s only a snippet of what occurs on a Storylines’ wellness cruise, all within the identify of longevity tourism—a quickly rising sector of the $5.6 trillion wellness business.
This new twist on journey “was born out of a powerful questioning of the century-old model of vacations— excess. Too much food and booze and too little sleep in tourist-crushed destinations,” Beth McGroarty, vp of analysis on the non-profit World Wellness Institute, tells Fortune. “It was a cliché because it was true: People would return feeling worse than when they left.”
Storylines calls itself the “blue zone at sea,” capitalizing on shoppers’ need to journey to get more healthy and reside longer—possibly even previous 100—versus mindlessly indulging.
“Global travelers understand that in order to appreciate traveling the world, you need a certain level of health and fitness,” says Storylines CEO Alister Punton. “They want to be able to walk the cobblestoned streets of European cities, hike the Inca Trail and snorkel in the Red Sea. So it makes sense that longevity, wellness, and tourism go hand in hand.”
Storylines
Additionally onboard: a ten,000 square-foot gymnasium outfitted with yoga courses, meditation periods, and private trainers; smoothie bars; and an optimal-aging heart with bioidentical hormone alternative remedy, energy- and libido-enhancing remedies, and the aforementioned IV stations, the place you will get something from nutritional vitamins to chelation remedies, which pull heavy metals, like lead, from the bloodstream. (You will need to be aware that some longevity choices accessible with journey, together with stem cell remedies and hyperbaric oxygen chambers, will not be extensively examined nor authorized by the FDA for the common, wholesome individual.)
So, is journey now rid of all-you-can-eat buffets and poolside piña coladas?
Positively not for everybody—however definitely for some: Between 2020 and 2022, the variety of individuals taking wellness journeys elevated by 30%, and the wellness tourism business is predicted to succeed in $1 trillion by the top of 2024, based on the World Wellness Institute, which started monitoring wellness tourism 15 years in the past, simply as use of smartphones started to rise. McGroarty believes it’s no coincidence.
“People have simply become far more stressed, depressed and unwell and they demand travel experiences that will help heal them,” she says.
Now, these journeys have grow to be intertwined with the quickly increasing $27 billion longevity market, which is without doubt one of the quickest rising wellness sectors, per the World Wellness Institute’s annual report. Itineraries—not solely on cruises however at luxurious resorts and trip residences—are promising an oasis the place the wellness spa meets the biohacker the place they’re at.
That’s the case at the Property, a three way partnership from SBE Leisure Group chair Sam Nazarian and self-help guru Tony Robbins deemed “a revolutionary luxury hospitality & residential ecosystem anchored in the world of preventative medicine, AI and longevity,” set to launch 15 lodges and 10 longevity facilities by 2030. Partnering with longevity heart Fountain Life, preventive medication clinics and anti-aging spas adjoining to five-star eating places and suites would be the premise, beginning at $1,000 an evening, based on Bloomberg.
“We are not building medical hotels—we are building luxury hotels, residences and urban clinics that are differentiated by a commitment to changing people’s lives,” says Nazarian in a press announcement.
At Six Senses Ibiza, in the meantime, company can enterprise to the RoseBar. To not be mistaken as a spot to amass a late-night soiled martini, it’s a long life membership, which exams guests’ biomarkers to ship personalised way of life, vitamin, and train recommendation from a slew of well being coaches. It additionally homes a chilly plunge, hyperbaric oxygen chamber, infrared sauna, and IV infusion stations.
“No need to commit to a full retreat. You can simply drop in for a 30-minute red light session, a cryotherapy boost, or a restorative IV infusion to counter travel fatigue,” says Talana Bestall, a founding member of RoseBar. “It’s all about giving you the power to choose exactly what your body needs, when you need it.”
Six Senses Ibiza RoseBar
The bar pays homage to holistic measures of well-being, and “blends the powers of science and spiritual wellness to enhance the human health span,” guarantees the resort chain whose chief wellness officer is purposeful medication physician and movie star longevity fanatic Dr. Mark Hyman. You may also add on a deep dive into Dr. Hyman’s Younger Perpetually program, a six-day detox to reframe growing older, destress, and study to show in your “longevity switches.”
Six Senses Ibiza RoseBar
Under are a sampling of different luxurious wellness getaways and their high-end choices.
The four-course IV
On the 4 Seasons Resort Maui, company can take pleasure in a variety of longevity-forward choices extra intense—and invasive—than the therapeutic massage, gymnasium, or facials usually related to luxurious journey.
For $44,000, for instance, you will get a four-course ozone, stem-cell, exosome and NAD+ remedy, in partnership with longevity heart Subsequent|Well being. And for a cut price of $299, you will get a “Hangover IV,” a 30-minute detoxing therapy, or a “Gut Health IV” to scale back irritation.
200 biomarkers of information
The OG wellness resort and spa Canyon Ranch lately launched Longevity8, a four-day, $20,000 retreat in Tucson, Ariz., the place stays kick off with a blood draw and personalised doctor session, adopted by sleep screenings and endurance assessments.
The hope is that company will go away rejuvenated—with over 200 biomarkers assessed—and an motion plan.
“The medical establishment is still not focused on prevention, so people of means are seeking new concierge medical-wellness destinations or programs to take control of their health before it’s a problem,” McGroarty says.
And now introducing…longevity faculty
Others, particularly traders and enterprise capitalists, are eager to include longevity training into their journey. And for $70,000, longevity entrepreneur Peter Diamandis provides a five-day “Platinum Longevity Trip,” the place individuals study the fundamentals of optimizing sleep, vitamin, and train, alongside novel remedies and biohacks from researchers. He calls it his “five-day, five-star, deep dive into longevity.”
Whereas Diamandis has hosted retreats for enterprise capitalists and entrepreneurs for over a decade, the longevity-focused itinerary, now in its sixth 12 months, has solely lately taken off, he says. “They’re there because they want to solve a health problem someone in their family is having,” he tells Fortune. “We customize everybody’s trip, meaning we interview all the members in advance and find out what they’re looking for … the demand and the interest for this has blossomed.”
Abundance Platinum
Diamandis hypothesizes that the surge in longevity tourism stems from the speedy innovation in what he deems a “health span renaissance,” the place analysis has highlighted the facility the person has to enhance their well being outcomes. Because of this, rich entrepreneurs are wanting to be on the chopping fringe of utilizing knowledge to tell way of life and well being outcomes.
And as growing older ill is now not seen as inevitable—at the very least for the privileged—extra persons are discovering trip time as the right probability to boost their way of life selections. Whether or not it’s an IV earlier than dinner or botox on the ship, persons are redefining the which means of journey, and it’s changing into more and more unique.
“I call this new super-medical, high-tech, even more expensive wellness market a new ‘hardcare’ wellness,’” McGroarty says. “The medical-longevity programming is turning up in unexpected places.”
