“The Undrinkable Can” is an artwork challenge by the collective QSTNMRK that critiques Coca-Cola’s environmental and well being impacts.
Extra: QSTNMRK, Instagram h/t: designboom
The challenge options 1,500 completely sealed cans of Coca-Cola, highlighting points like plastic air pollution and diabetes.
Every can’s worth will increase sequentially, and earnings from the gross sales and a strategic shorting of Coca-Cola’s inventory might be donated to NGOs in Chiapas combating in opposition to the corporate’s water extraction practices.
The challenge debuted at Zona Maco, an artwork honest in Latin America, sparking conversations about consumerism and environmental duty.
