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The Texas Reporter > Blog > Business > The viral ice bucket problem turns 10, and is as soon as once more fundraising to discover a remedy for ALS
Business

The viral ice bucket problem turns 10, and is as soon as once more fundraising to discover a remedy for ALS

Editorial Board
Editorial Board Published August 1, 2024
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Dozens of individuals, together with the Massachusetts governor and a number of other sports activities stars, dumped chilly water on themselves at Fenway Park Thursday to mark the tenth anniversary of the ALS ice bucket problem.

The occasion is a part of an effort to resume curiosity within the viral social media marketing campaign that has raised cash to discover a remedy for Lou Gehrig’s illness. Organizers stated the marketing campaign has raised $250 million up to now and led to an extra $1 billion in analysis funding.

“Our son’s life was one of grace, determination and purpose, that through his resilience, diligence and courage, he created a movement that is still being celebrated today for all those that have been affected by this horrific disease,” stated Nancy Frates, the mom of Pete Frates, who helped popularize the problem together with Pat Quinn. Each have been identified with ALS and have since died.

“Even though his human body is no longer with us, his powerful spirit is still being celebrated along with the historic movement,” she stated. “You brought results. But as Pete would say, ‘We can have fun today but the job isn’t done. Let’s get back to work tomorrow.’”

Dr. Advantage Cudkowicz, the director of the Sean M. Healey & AMG Heart for ALS at Mass Basic Hospital who was additionally Pete Frates’ physician, recalled her first assembly with him and the way he vowed to lift $1 billion for ALS analysis. Among the many advantages there have been extra medication to deal with the illness.

“It’s hard to believe that dumping a bucket of ice over your head was going to change how we think about ALS, but that simple act did more to raise awareness for ALS than any other effort, and it catalyzed amazing research advances,” she informed the crowed of a number of hundred together with ALS sufferers and their households. “It brought so many new scientists to the field all over the world and that’s making the difference today for people living with ALS.”

After the audio system completed, about 75 folks, together with a number of households with young children, lined up on the baseball area in entrance of tiny buckets. Unexpectedly, they dumped ice-cold water from tiny buckets onto their heads, a reduction to many on the day when temperatures reached into the 90s.

Within the stands, Mike Cunningham, 54, of Canton, Massachusetts, was watching the occasion from his wheelchair.

Recognized with ALS final 12 months, he admitted it could possibly generally be exhausting to get out of his home. However he stated he wasn’t going to overlook Thursday’s occasion, which gave him a way of delight, hope, braveness and “thankfulness for all the kindness that people show.”

“People are good. People are kind and they step up when people need help,” he stated. “It’s easy to forget that with all the news you hear every day. You see it. You feel it, the kindness. Friends, neighbors, strangers that come out and try to help fight this awful disease.”

In 2014, Quinn noticed the ice bucket problem on the social media feed {of professional} golfer Chris Kennedy, who first dared his spouse’s cousin Jeanette Senerchia to take a bucket of ice water, dump it over her head, publish a video on social media and ask others to do the identical or to make a donation to charity. Senerchia’s husband had ALS.

Quinn and Frates helped popularize the problem. When the 2 picked it up, the phenomenon exploded. 1000’s of individuals participated within the viral pattern, together with celebrities, sports activities stars and politicians. On-line movies have been considered hundreds of thousands of instances.

Lou Gehrig’s illness, named after the New York Yankees nice who suffered from it — is also referred to as ALS or motor neuron illness. It’s a progressive neurodegenerative illness that results in paralysis as a result of demise of motor neurons within the spinal wire and mind. There is no such thing as a recognized remedy.

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TAGGED:ALSBucketChallengeCureFindfundraisingIceTurnsViral
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