Amongst its most up-to-date ventures was on the Fort Value Museum of Science and Historical past, the place in December 2024 Cosm helped convert the Texas museum’s decommissioned Omni IMAX theater right into a 360-degree immersive dome, full with 12,000 LED panels. This dome hosts all kinds of content material, from Cosm-produced movies to varied instructional packages for all ages; that very same zoom-out-to-the-entire-universe characteristic I noticed at my demo is a daily a part of programming, for example.
“It doesn’t just function as a regular screen. It can sort of be anything and do anything,” says Nikki Diller, VP of collections, interpretations, and packages for the museum. “People say the sky is the limit. I say the known universe is the limit, because that’s part of what our planetarium software can do.”
Like many different entities utilizing the tech, the Fort Value Museum remains to be determining the very best methods to convey it to new audiences. The museum and varied different Cosm companions have tried a variety of approaches, from stay orchestra performances to trivia and karaoke.
Cosm has additionally positioned itself as a central hub within the rising immersive leisure house, one which some confer with broadly as “180 video”—a little bit of a misnomer, as lots of Cosm’s packages take up rather more than 180 levels within the subject of view. As a result of Cosm has already carried out all of the backend formatting, the platform can function a clearing home for content material exterior the enormous dome setting.
Cosm can simply port its experiences over to VR, for example. It may well additionally present ready-made content material for smartphone-based “immersive” experiences the place customers transfer their units round to have interaction with a 3D house.
Lots of the NBA’s courtside VR recreation experiences, which place viewers proper at court docket degree with viewpoints on each baselines and on the center-court scorer’s desk, are produced by Cosm. On the fight aspect, the corporate is concerned with VR and phone-based experiences efforts for each UFC and WWE alike.
New immersive Cosm services in Atlanta and Detroit are set to open in 2026, the latter of which can include betting-focused parts, as a result of legality of sports activities playing in Michigan. Terry says the corporate hopes to announce a number of different venues within the close to future. Those that have labored with Cosm are typically extraordinarily optimistic concerning the firm’s potential.
“I am bullish on Cosm,” Cohen tells me, earlier than evaluating the corporate’s potential to a different distinctive in-person expertise, TopGolf; the driving-range chain has over 100 areas all over the world. “That’s at least how many Cosms there ought to be. These things have a much smaller footprint, they fit in more places. Any major city that has a certain number of people should have a Cosm.”
