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The passive prospecting of getting YouTube movies advertising and marketing your enterprise whilst you do different issues is unmatched. On this article, Noah Escobar shares the easy-to-follow, step-by-step course of he’s utilized to generate over $150,000 in GCI up to now 15 months.
Escobar is a 24-year-old agent who started his profession by interning for me at Berkshire Hathaway HomeServices Seaside Properties of Florida and has discovered early success using three particular kinds of YouTube movies.
When requested why he determined to start out recording and posting on YouTube, he stated, “Before I came on as an intern for you, I was doing video production for my church, so I had a little bit of experience with a camera. Once I began my internship and began shooting your videos, I saw how powerful those videos were for your career. Based on that, when I graduated from college and started my sales career, I knew I wanted video to be a large part of how I built my business.”
Escobar began getting critical about video and his YouTube channel within the first quarter of 2023. “I wanted to utilize it to help me with the ‘know, like, trust’ sales funnel process of my business,” he stated. “I focus on three specific types of videos. Each of these complements the others and helps me build an awareness of my business. The videos fall into these three categories: community videos, infrastructure update videos, and listing tour videos.”
Escobar has seen regular progress in his channel; his success proves you don’t want a big viewers to generate enterprise on YouTube. The secret is to remain centered on the kinds of movies your excellent purchasers need and are looking for.
YouTube is now the second-largest search engine behind Google. This implies most people who find themselves viewing movies on YouTube come there on the lookout for particular data. That is fully totally different from video views on Instagram or different social platforms that aren’t as search-driven.
“My first sale from YouTube came from a community video where I was discussing the new homes being built and planned in a specific neighborhood. I was at the beach with my girlfriend, and when we came out of the Gulf, I saw that I had a voicemail. The voicemail said, ‘I saw your video highlighting Watersound Origins. I’m coming to town in a few days, and I’d love for you to show us that neighborhood.’ Within five days of seeing my video, they came into town and were under contract for $1.2 million on a home that had been closed for cash two weeks later. I’ve since closed six homes in that one neighborhood,” Escobar defined.
The video his first shopper referred to as on solely had 600 views. This confirmed him that it isn’t in regards to the variety of views however the high quality of the views. He began by taking pictures the movies himself however rapidly pivoted and located a videographer who shoots and edits the movies for him now. He highlighted this truth to ensure anybody contemplating taking pictures movies realizes that it may be carried out, whether or not they have previous video expertise or not.
The next is a breakdown of every kind of video he shoots and consists of slides he offered that element the circulation for every type.
Group movies
The group movies are the top-producing movies for lead technology for him proper now. These are movies the place he highlights the facilities, location, kinds of houses, and so on., for a particular neighborhood.
By specializing in the key phrases folks would use when on the lookout for details about these particular neighborhoods, he has been capable of rank at or close to the highest of natural search on YouTube for the communities he has highlighted. He’s discovered that a number of movies highlighting totally different phases of a group compound his potential to be seen because the skilled for that neighborhood as properly.
“When I have multiple videos for a specific neighborhood, the viewers typically watch more than one of my videos. The more time they are watching, the more opportunity I have to build virtual rapport with them,” Escobar defined.
The next is the circulation he makes use of and his thought course of in every part of those movies:
Infrastructure replace movies
Infrastructure replace movies have given him the power to supply content material on areas which are underneath growth when most individuals are questioning what’s coming. In these movies, he goes over the mission, the facilities and the way this mission will have an effect on the encircling areas.
By being the primary individual to put up movies on many of those initiatives, he has seen most of those movies open up on the high of natural searches for the neighborhood title. His subsequent follow-up movies, because the mission develops, add to his authority in seek for the brand new growth.
He’s highlighted nationwide builder communities by interviewing their onsite gross sales members constructing relationships which have led to referrals as a result of worth and publicity his movies carry to the builders and the communities. He’s carried out the identical with native builders. These have given him publicity and extra searchable content material. This win-win video kind has led to listings with builders together with purchaser leads.
The next is the circulation and thought course of he has for the infrastructure replace movies:
Itemizing tour movies
Itemizing tour movies serve a number of functions. The primary is to professionally market the itemizing in a method that pulls a purchaser. The second is to showcase himself as an expert marketer resulting in further itemizing alternatives. The third is to have these movies as examples of the kind of advertising and marketing he does for purchasers who record with him. He shares these in his itemizing appointments to assist him spotlight his worth and shut extra listings.
When Escobar first began, he had only a few listings. To beat this, he supplied to pay for the itemizing movies for itemizing brokers. He gave the itemizing agent credit score when he launched the house within the video after which highlighted the house.
This created a win-win-win state of affairs for the vendor, the itemizing agent and for him. The vendor acquired further, skilled publicity of his dwelling to potential patrons. The itemizing agent was capable of present further advertising and marketing for his/her vendor for gratis to them, and Escobar had further content material he might use to draw patrons and present potential itemizing purchasers.
The next is the circulation he follows and the method he makes use of to supply a lot of these movies:
“After I first began within the enterprise, I knew I couldn’t do enterprise with out actively prospecting. YouTube movies have given me a option to passively prospect on a constant foundation. Now that I’ve been doing this for over a yr, my movies are being watched day and night time.
The analytics YouTube supplies present me that I’ve had 240.6 hours of watch time over the previous 28 days. After I break this right down to a median day by day quantity, it means individuals are watching my movies for 8.6 hours per day on common. That’s publicity and prospecting that’s selling me and my enterprise at a degree I couldn’t keep if I used to be having to be on the telephone that a lot,” Escobar stated.
In case you’ve been on the fence about leaning into producing YouTube movies for your enterprise, now could be the time to commit. Comply with this blueprint, and you should have success.
To see Noah Escobar’s movies and mannequin your native content material after them, take a look at his YouTube channel.
