We independently consider all advisable services. Any services or products put ahead seem in no explicit order. Should you click on on hyperlinks we offer, we might obtain compensation.
Tommy Hilfiger SS14 Menswear
Rapidly approaching, New York’s Mercedes-Benz Trend Week is scheduled from September 5-Twelfth. In previous years, Tommy Hilfiger showcased its males’s and girls’s spring/summer time collections on Sunday at 8 p.m. Nevertheless, these hoping for the SS14 menswear assortment should wait, in response to WWD. This yr, the runway will solely show womenswear, which accounts for forty p.c of the model’s international retail gross sales. As an alternative, new advertising initiatives, studies WWD on August 2nd, would be the first time anybody sees the SS14 menswear assortment. A consumer-directed technique is predicted to embody bodily and digital media by the next campaigns and efforts:
- The Icon Assortment – Twenty-five American classics based mostly on the designer’s high fashion inspirations.
- Prep Home – Basically a Tommy Hilfiger show specializing in the model’s roots. Contemplate this an extension and bodily embodiment of its ongoing ‘The Hilfigers’ promoting marketing campaign.
- Millennium Promise – The model’s effort to get its customers philanthropically concerned.
- Surf Shack – A seaside interpretation of its traditional preppy seems to be.
“We’ve made a strategic decision to focus our attention during New York Fashion Week on our women’s business,” defined Avery Baker, Tommy Hilfiger Group chief advertising officer, to Vogue.co.uk. “Menswear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men’s collections through channels that speak directly to consumers.” Not lengthy earlier than the New York Trend Week change surfaced, menswear inventive marketing consultant Simon Spurr departed the style home. Hilfiger and his group are anticipated to design all future menswear collections. Though we should wait a couple of months to see their SS14 menswear seems to be, the Tommy Hilfiger AW13 menswear assortment could be seen under, and the model’s web site affords a glimpse of pre-fall seems to be.
