Jessi Healey dives into social media’s newest shifts, from Instagram’s hashtag replace and Meta’s fact-checker elimination to the TikTok ban and rising platforms like Threads and Bluesky.
Whether or not it’s refining your online business mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be part of us and 1000’s of actual property leaders Jan. 22-24, 2025.
Social media platforms are at all times shifting, and savvy actual property brokers ought to monitor modifications and adapt accordingly.
From the evolving position of hashtags to uncertainty round a TikTok ban, the panorama is something however static. New gamers like Bluesky are making waves, whereas acquainted ones equivalent to Fb are making updates that have an effect on entrepreneurs and customers alike.
Right here’s a fast dive into the traits shaping social media immediately and what they imply for your online business.
Are hashtags useless?
In December, Instagram considerably modified hashtags, and a few individuals are prepared to offer them up. Do you have to? In all probability not.
The change Instagram made impacts solely how customers observe hashtags. Earlier than the shift, any Instagram consumer may observe a particular hashtag, and content material with that hashtag would present up of their feed, however now it won’t. Customers can nonetheless seek for a hashtag and see all content material utilizing that hashtag, so that they aren’t ineffective but.
Nonetheless, if in case you have been spending loads of time nervous a couple of hashtag technique, you’ll be able to in all probability lower that out of your advertising to-do checklist. As an alternative, choose a couple of sturdy hashtags folks is likely to be looking for associated to your key phrases, and follow these. There is no such thing as a have to spend time doing additional issues that aren’t as more likely to yield outcomes.
The place are we at with the TikTok ban?
As of now, the TikTok ban continues to be set to enter impact on Jan. 19, 2025. Whereas the Supreme Court docket has agreed to listen to arguments, it hasn’t paused the ban, leaving the platform’s future unsure.
If TikTok is a key a part of your advertising technique, now’s the time to diversify. Encourage your TikTok viewers to observe you on different platforms, particularly your web site, weblog and e-mail checklist. That is additionally a fantastic alternative to construct an e-mail subscriber base by asking loyal followers to remain related by way of direct channels.
Don’t neglect the ban may have an effect on different apps owned by TikTok’s guardian firm, Bytedance, which incorporates Lemon8 and the beloved video modifying app CapCut.
Fb fact-checks out
Mark Zuckerberg just lately introduced that Meta will not use fact-checkers on its platforms, together with Fb, Instagram, Threads and WhatsApp. Citing issues about bias, Meta plans to implement a program referred to as Group Notes just like the method X, previously Twitter, makes use of.
Reactions to this announcement have been blended, and it’s unclear how this shift will have an effect on consumer belief or site visitors on Meta’s platforms. Time will inform if this modification prompts important shifts in consumer conduct or impacts entrepreneurs.
It’s a Bluesky forward
Bluesky, the up-and-coming social media platform, continues to develop, albeit at a slower tempo. A lot of its new customers are former Twitter lovers (generally known as “Twitter quitters”), with some additionally migrating away from Meta platforms attributable to current controversies, such because the fact-checker resolution.
Whereas Bluesky continues to be in its early phases, its development suggests it’s value keeping track of for future alternatives.
Threads consumer rely is rising
Threads, Meta’s X-like platform, just lately reached 300 million customers and reveals no indicators of slowing down. Its constant development signifies that Threads is right here to remain. In case your audience is probably going to make use of Threads — or already has — it is likely to be time to include the platform into your social media technique.
Takeaways for actual property brokers:
- Don’t skip the hashtags, however set them and neglect them
- At all times inform your followers the place to seek out you exterior of social media
- Be looking out for group notes to interchange fact-checkers on Meta platforms
- Take into consideration testing Bluesky to remain forward of rising platforms
- It is likely to be time to contemplate including Threads to your social media technique
Social media shifts current alternatives. Concentrate on platforms the place your viewers is lively, adapt to modifications in performance, and at all times preserve a direct line to your followers by way of e-mail and different owned channels. A diversified technique will guarantee your advertising stays efficient, it doesn’t matter what traits emerge.
Jessi Healey is a contract author and social media supervisor specializing in actual property. Discover her on Instagram, LinkedIn, Threads, or Bluesky.
