The Survivor-inspired recreation has shortly amassed a cult following since launching in January.
Uniswap Labs, the workforce behind the highest decentralized alternate, Uniswap, is increasing its tendrils into web3 gaming.
On June 10, Uniswap Labs introduced it had acquired Crypto: The Sport (CTG), a Survivor-styled recreation on the Base Layer 2 community wherein the final of 800 contestants voted off the platform wins a prize pool of ETH.
The announcement mentioned that CTG’s workforce is becoming a member of Uniswap Labs, and will likely be tasked with each constructing out the sport’s third season and “cooking up on-chain experiments for the Uniswap community.”
“We’ll bring our experience building one of the most popular on-chain apps to take Season 3 to the next level,” Uniswap Labs mentioned. “Get ready for new themes, new twists, and even more on-chain drama.”
The phrases of the deal weren’t disclosed. Nonetheless, Mary-Catherine Lader, the chief working officer of Uniswap Labs, instructed Fortune that CTG will obtain a mix of money, tokens, and fairness.
“We’ve seen CTG generate a ton of excitement and Uniswap is focused on making on-chain experiences more human and fun,” Lader mentioned.
CTG burst onto the web3 gaming scene with the launch of its first season in January. Contestants purchase in to compete with 0.1 ETH, be part of considered one of ten tribes spanning 80 individuals, after which vote one another off till a single winner emerges victorious and 80 ETH richer.
In April, entries to CTG’s second season offered out in simply 13 minutes as 1000’s of followers raced to purchase a ticket to take part. CTG’s seasons are streamed through social media platforms together with X and Farcaster.
Participating non-crypto audiences
Dylan Abruscato, considered one of CTG’s co-founders, estimated that between 10% and 15% of viewers have been “normies” from exterior of the crypto house. He added that CTG’s web site hosted 50,000 distinctive guests throughout a 10-day interval throughout season 2.
“It’s ballooned into this 24/7 crypto reality show where there are villain arcs, drama, and fan favorites, and it’s kind of become this spectacle in the crypto community,” Abruscato mentioned.
Main corporations from each inside and outdoors of web3 took discover of CTG Season 2. Uniswap Labs sponsored one of many challenges featured within the season, whereas Adidas, the favored clothes model, created branded tracksuits for every participant that took the type of non-fungible tokens.
Lader mentioned that collaborating as a sponsor gave Uniswap Labs a behind-the-scenes look into how CTG had “cracked this code for bringing new users into crypto.”
The worth of Uniswap’s UNI token is down 5% over the previous 24 hours amid a broader digital asset pullback, in line with CoinGecko.
