You’ve heard of mother denims. Now Werther’s Unique is introducing a denim line that appears destined to turn into often known as grandma denims.
The sweet maker has launched a limited-edition pair of denims, that are outfitted with 30 tiny pockets, every designed to carry a single piece of the corporate’s onerous sweet caramel. These are positively denims the place you’re going to need to examine the pockets earlier than you throw them within the wash.
As you would possibly anticipate, this denim received’t be bought in shops. The corporate is internet hosting a sweepstakes to present away 200 pairs to followers. You’ll additionally get a bag of Werther’s caramels to fill the pockets. In keeping with the corporate, “the total prize value is equivalent to a year’s worth of Werther’s Originals!” (We’re unsure if that speaks to the worth of the denims or the annual consumption stage of the sweet.)
The sweepstakes, which might be entered right here, is open via Oct. 25 at 11:59 p.m. ET. Winners will probably be chosen on Oct. 28. Entrants solely have to supply contact and delivery info.
Werther’s isn’t the one firm utilizing denims as a advertising and marketing software. Earlier this month, Wrangler and Coors Beer teamed as much as introduce beer wash denims, a pair of Wrangler denims that have been certainly washed in Coors (nicely, repurposed brewing sources from the beer). Need each? It’s technically potential, as that sweepstakes, which might be entered at beerwashjeans.com, runs via Oct. 21.
In the meantime, Chipotle and Spirit Halloween have additionally teamed as much as supply a line of Chipotle-themed costumes, turning an Web joke into an actual bodily merchandise. You may select between going to your celebration (or trick or treating—we received’t choose) dressed as a Chipotle fork, serviette, water cup, burrito (sorry… Boorito) wrapper and to-go bag.
