Whether or not it’s refining your corporation mannequin, mastering new applied sciences, or discovering methods to capitalize on the subsequent market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and 1000’s of actual property leaders Jan. 22-24, 2025.
Pulse is a recurring column the place we ask for readers’ takes on various matters in a weekly survey and report again with our findings.
This week, Inman contributor Chris Drayer requested the provocative query on all people’s thoughts: Is velocity to guide useless? His argument? In a time of intense competitors and altering client perceptions, the most popular lead isn’t at all times the most effective one.
Subsequently, a lawsuit filed in opposition to Realtor.com father or mother firm Transfer and the Nationwide Affiliation of Realtors calls into query whether or not these paid leads are actually all they’re cracked as much as be within the first place.
It’s form of exhausting to know generate, seize and nurture leads into shoppers lately, however what’s your take? Which issues extra: Velocity to guide or relationship-building? Are you specializing in paid leads or getting up shut and private along with your SOI? Do you discover it simpler to speak fee with a digital stranger or with the parents you realize greatest? What’s your plan for maximizing alternatives within the months to return? Tell us beneath:
We’ll compile a listing of the highest responses and put up them on Inman subsequent Tuesday.
