This previous week, Republican Sen. Joni Ernst of Iowa got here beneath intense criticism after she informed a constituent “we all are going to die” in response to considerations about hundreds of thousands of Individuals shedding medical insurance if President Donald Trump’s “One Big, Beautiful Bill Act” passes.
However Ernst didn’t apologize for her callous, flippant remark. The truth is, she doubled down.
“I made an incorrect assumption that everyone in the auditorium understood that yes, we are all going to perish from this Earth. So I apologize. And I’m really, really glad that I did not have to bring up the subject of the tooth fairy as well,” Ernst stated in a video mocking her critics.
In refusing to again down, Ernst was following a playbook written by no aside from Pricey Chief Trump.
When he first ran for president in 2016, Trump’s marketing campaign was rocked proper earlier than the election by the discharge of the notorious “Access Hollywood” recording, which revealed Trump bragging about sexually assaulting girls and joking about how he would “grab them by the pussy.”
He didn’t apologize for what he stated, even after it was condemned by some Republicans—who would finally rally round him anyway. His electoral faculty victory within the subsequent election appeared to validate the technique.
Trump has additionally refused to apologize for an 1989 collection of ads he positioned in a number of New York publications calling for the execution of the Exonerated 5, the 5 Black and Latino males who have been wrongly accused of raping and assaulting a girl jogging in Central Park.

Extra lately, Trump stated throughout an April city corridor on NewsNation that he hadn’t made any errors in his presidency, regardless of adverse approval rankings and a slew of indicators displaying that his insurance policies—like his tariffs—are hurting the financial system.
“I don’t really believe I’ve made mistakes,” he stated.
However Trump isn’t alone within the annals of GOP leaders refusing to apologize.
President George W. Bush repeatedly lied to the general public, asserting that Iraq had weapons of mass destruction, to justify the 2003 invasion of Iraq. There have been no weapons, however Bush by no means apologized. The truth is, Bush gave a presentation on the 2004 Radio and Tv Correspondents Dinner joking concerning the failure to seek out the weapons. Finally, greater than 4,400 Individuals died in the course of the hunt for nonexistent weapons in Iraq.
Equally, after the Watergate scandal was instantly related to President Richard Nixon, and a system of unlawful marketing campaign donations, payoff, and sabotage was uncovered, Nixon additionally didn’t apologize. As an alternative, he asserted that he was “not a crook” and had achieved nothing incorrect. Nixon finally turned the one president to resign from workplace when it turned clear that he would doubtless be impeached. He was later pardoned by his successor, President Gerald Ford.
Republicans have realized, notably following Trump’s success, that they’ll merely hunker down and climate controversies. Inevitably, the media will cease asking concerning the offense and change into obsessive about the following story of the day—typically a false controversy generated by the fitting.
Proper-leaning media retailers, notably Fox Information, are a useful gizmo for the fitting to escalate misinformation and assaults whereas defending Republicans from fallout. In contrast, Democrats have a serial behavior of issuing apologies.
For example, then-Senator Barack Obama apologized in 2008 for saying that many rural Individuals “cling to guns or religion.”
“If I worded things in a way that made people offended, I deeply regret that,” he stated.
In an identical vein, when Joe Biden was campaigning for the presidency in 2019, he issued a public apology after he appeared to reward segregationists within the Senate for working with him.
“I’m sorry for any of the pain or misconception that I caused anybody,” he stated.
And again in 1998, when the scandal of his affair with White Home intern Monica Lewinsky was unfolding, President Invoice Clinton launched an announcement apologizing to the nation for his sexual indiscretion.
Generally Republicans have paid a value for selling lies and refusing to apologize. Because the coronavirus pandemic escalated, Trump issued lie after lie concerning the virus, even claiming at one level that COVID-19 would soften away as temperatures elevated.
Biden, his opponent, relentlessly criticized him over the difficulty and stored his failed response within the information and a important a part of the marketing campaign. Biden finally gained the election, and exit polls confirmed that he gained the help of 61% of voters who stated the rise in COVID-19 instances was “the most important factor” of their vote.
Nonetheless, failing to apologize has gained out for Republicans so typically that it’s change into the default. And as Ernst has proven us, the technique isn’t going away anytime quickly.