A watch is all the time one thing private. You put on it every single day, it spends extra time on you than (arguably) your underwear. Nevertheless, what Michael Younger – founding father of customized watch label UNDONE – was perplexed by was the way you couldn’t even make a watch a real reflection of your character – not except you have been ready to pay severe cash.
Born in Hong Kong, Younger has had a long-standing love of watches and, after taking the sensible route and doing an MBA, he began out within the trade by supplying components and packaging to the likes of Hublot, Frank Muller, Omega, and the Swatch Group. He additionally obtained into restoration and have become so good at making classic Rolex straps appear to be new, watch boards gave him the moniker ‘bracelet magician’.
Regardless of all this, Younger was nonetheless bothered by the truth that customization got here at a relatively hefty value. So he did what each man with a plan does as of late – in 2016 he began a Kickstarter marketing campaign. Two million Hong Kong {dollars} later and UNDONE was born. A watch model that provides all the advantages of customization however at a fraction of the associated fee.
Whereas the value tag would possibly make you elevate an eyebrow concerning the high quality, relaxation assured there are not any corners being lower right here. The expertise of the UNDONE crew means they will preserve the whole lot in-house, aside from the actions, that are supplied by Seiko.
The Watches
Though there are virtually numerous methods to customise its watches, the UNDONE assortment falls into two broad households – the City chronograph and the chunky, sporty Aqua. Each function a variety of ‘off-the-peg’ designs you possibly can both use as inspiration or purchase outright in the event you don’t wish to undergo the customization course of.
City
The City household is break up into three completely different types of chronograph, all glossy and good-looking in their very own proper. The Mystique vary encompasses a Nineteen Sixties-style gradient or sunray dial in a spectrum of colours impressed by the planets of the photo voltaic system. The Classic line provides respectful ideas of the cap to traditional watches just like the Omega Speedmaster, Breitling’s Navitimer, and Paul Newman’s well-known Rolex Daytona. And eventually, the Trendy vary is all about minimal, color-block design each in shiny and muted tones.
Every chronograph is available in a clear, 40mm case. The Seiko motion is battery powered however the chronograph perform is mechanical.
Aqua
Whether or not you want rugged army watches, deep-sea divers, or luxe crusing timepieces, all of them match the Aqua’s strong physique. Its 45mm chrome steel case is waterproof to 200m and the Seiko motion it homes encompasses a shock absorber and hefty 40-hour energy reserve. The gathering consists of outdoor-ready designs in camo or special-forces black. PVD coatings or a Cerakote end (a super-resistant polymer) assist shield the watches from bumps and scratches, and the gathering makes use of sensible, hardy supplies for its straps, together with leather-based, rubber and Cordura.
Unparalleled Customisation
Go to the UNDONE web site and its easy-to-use customizer allows you to design an unique watch that displays your type and character. Taking the City or Aqua fashions as your start line, make it yours with a singular mixture of case, bezel, dial, arms, and strap, then add the personalised final touch with textual content or art work engraved on the case again.
The sheer variety of choices means you possibly can draw on many years of horological design. When you lean classic, there are panda dials, traditional aviation design touches, and some nods to Bauhaus. Or, in the event you’re extra of a modernist, look to shiny colours, ceramic bezels, and carbon fibre dials.
The purpose is, this time it truly is private.
Customise Your Personal Watch »
High-High quality Craftsmanship
Each UNDONE timepiece is made to order on the model’s
Every little thing else is created in-house and regardless of costs that critically embarrass a number of the huge names in horology, what you’re getting is high-quality. Domed K1 sapphire crystals, diamond-like carbon-coated circumstances, and quick-release straps imply that when you’ve a design you’re proud of, it’ll final means past the purpose you get an itch to create a second one.
Store the complete vary and customise your individual watch now at UNDONE.com
