Zora, an on-chain social community, unveiled on Friday a brand new token system that turns posts, creators, and the complete platform into tradable crypto belongings.
The system introduces two new tokens: $POST and $CREATOR. Each bit of content material is minted as its personal $POST token, which is linked to the creator’s $CREATOR token. All $CREATOR tokens are finally linked to $ZORA, the platform’s native token that launched in April.
“We’ve designed and implemented a simple and powerful token system. + $posts paired with $creator + $creators paired with $zora,” reads an X publish from Zora co-founder Jacob Horne. “You can choose to hold and trade at whatever level you’d like: the posts, the creators, the whole system.”
A graphic shared by Zora exhibits the entire ecosystem: On the left is a high-level token that represents “all creators and all posts as one coin”. As extra creators be a part of and mint posts, consideration and worth stream by means of the $POST and $CREATOR tokens into the broader Zora community. “More creators means more opportunity,” the graphic reads.

The announcement underscores how builders in crypto are continuously making an attempt to push the envelope by providing novel methods so as to add worth to content material creators’ particular person ecosystems.
One researcher at Delphi (@redphonecrypto) praised the system on X, saying, “Love it. Drives home how crypto acts like an evolving lifeform… every new primitive (i.e. tokenized content) unlocks the ability to build new primitives (i.e. creator coins).”